MOBILE MARKETING BLOG

Gummicube Community Blog

Want to learn more about mobile marketing strategies?

Contact Us
Gummicube Community Blog
Why You Should Turn Your Mobile App into Community

Why You Should Turn Your Mobile App into Community

Posted on March 7th, 2020

It's not a secret that social communities are the focus of some of the most successful companies. In April 2012, just 18 months after the initial launch on the App Store, Instagram was acquired by Facebook for $1 billion, and the price of this deal surprised many entrepreneurs and developers. Over the next few years, Facebook bought WhatsApp for $19 billion, and Snapchat's estimate rose from $10 billion to $20 billion. The point is that community and social connections are of great importance nowadays and that’s why integrating social features into applications is one of the keys to the success of your mobile app marketing plan. Let’s find out exactly how it works and what you can do to turn your mobile app into a community.  

Unity Game Developers Must Pursue ASO Strategies to Ensure Their Success

Unity Game Developers Must Pursue ASO Strategies to Ensure Their Success

Posted on July 31st, 2018

In some ways, there's never been a better time to be a mobile game developer. As a leading game engine, the Unity game creation software suite offers an unparalleled level of features, support and platform-independence. Its asset store accommodates development teams of all sizes to iterate quickly and incorporate high-quality assets into their titles while the ample documentation of Unity and its sub-systems makes it easy for even novice game developers to get their apps on the app store. But even with these advantages, there are serious challenges facing mobile game developers today.

5 Deadly App Localization Mistakes You're Making and How to Avoid Them

5 Deadly App Localization Mistakes You're Making and How to Avoid Them

Posted on May 7th, 2018

App developers and marketers are striving to penetrate the foreign markets and countries with the highest number of potential customers for their products. There is a rush to reach out to as many customers as possible globally and this has made the competition even fiercer.

The Viral Loop: Get Your Users Doing the Heavy Lifting

The Viral Loop: Get Your Users Doing the Heavy Lifting

Posted on April 5th, 2018

From lead generation to customer generation, getting new users and clients on board isn’t cheap. When it comes to app user generation, this is no different. Depending on your product and marketing style, creating, distributing and maintaining an app can be costly.