Your App is a Business

October 25, 2022


This guest-post is courtesy of our partners at Tepia.

Running an app and running a business aren’t exactly the same, but there are enough similarities that you can use the same principles for. In fact, you should run your app as a business - with all the forethought that it takes to plan, execute, and implement a business plan.

Apps are not self-sustaining. Your time doesn’t become yours again once the app is written and distributed.

There’s a lot more that goes into it than that - and it’s not spoken about among developers who’ve been working in app development for so long that they’ve probably forgotten what it’s like at the beginning. And, hey, it’s understandable: with app development, you learn so much in such a short amount of time that the lessons at the beginning can get blurred out.

So here’s a list of things to keep in mind that any entrepreneur who wants to go into app development as a business needs to know.

1. Consistent IT support


If your platform goes offline at the beginning of your app’s lifecycle, it isn’t such a big problem - you can probably fix it yourself! However, it might be easier to just invest in someone to work as IT support from the start. The reason for this is that as your app gets bigger, and you get busier. You might not have the time to dedicate to platform upkeep and an app that doesn’t work properly with cloud computing and data storage services might struggle to make as much of an impact as it could.

Most apps today rely on cloud computing and data storage, and it’s also common to come across serverservers issues. The best way to make sure your app stays online no matter what is to have someone there ready to jump in with IT support when it’s needed.

2. Marketing, marketing, marketing


You’ve built your app. You’ve put it on the app store. People have downloaded it and it’s popular enough to make it onto the ‘Top Apps’ list. Over time, as other apps come onto the market to compete with what you’ve built, you might find that your popularity isn’t dropping, but it’s not as strong as it used to be.

There are millions of apps out there, and humans are curious creatures. There probably isn’t anything wrong with your app, but as new and innovative things come out, a lot of people will want to try them - and they might just plain forget about your app.

So, you need to remind them.

Investing in good marketing is great for a couple of reasons, but it’s especially important for maintaining your app’s users. Establishing partnerships with experienced teams in ASO,c, email automation, and digital marketing agencies can keep your app afloat, especially if you find companies you work well with and understand what you’re trying to build. Digital marketing agencies especially can take over the entire marketing segment, making it one less thing for you to worry about, and leaving you free to focus on improving the app itself - which, in turn, will give you a lot more marketing to do!

3. Security


By their nature, phones aren’t very secure - even with the addition of antivirus software. And by their nature, people get really annoyed when someone hacks one of their devices and gains access to sensitive information. There’s not much you can do about phone security, but you can do a lot to limit the vulnerabilities your app has. Focus on the legal requirements that come out in your industry and the updates that come out for the stores themselves. Keeping your app in line with the most recent updates will go a long way towards maintaining your app’s integrity, and avoiding getting caught up in a cybersecurity scandal.

4. Accounting and payments


If your app has a subscription or money element, you need to start developing it with an accountant and payment handling system in mind. This kind of thing has to come first because once you have an idea of what your users are willing to pay, you need to safeguard the way that they’ll do it, and make sure that you’re on the right side of the law when it comes to collecting those payments. An accountant can guide you through this easily, and they’re a safe investment for the future when your app gets even bigger.

5. Legal advice and compliance


The laws that apps have to comply with change often, usually because the technology that is underlying them changes, or because new laws come out that firms need to follow. As with accountancy, having a legal retainer on hand to guide you through the process of compliance is much, much easier than trying to do it yourself and a lot more beneficial both for you and for your users. This way, nothing gets missed, and you know that you’re giving your users the best possible experience.


Your app won’t be done the second you finish writing the last line. After that, you have to maintain and upkeep it, a little bit like a start-up. You’re not just building one thing, you’re building an entire business that needs your attention.

And if you need any help on how to do it better, we’re here to help you figure it out! Drop us a line and let’s talk.



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