All posts by Gummicube

Popping The Question: How To Ask A User To Rate & Review Your App

This guest-post is courtesy of our partners at Codal.

Trying to score higher keyword rankings on the App Store can sometimes feel like playing a game where you don’t know the rules. Without the right app store optimization know-how, you may not know where your traffic is coming from, and where to get more. The better of an understanding you have of Apple’s algorithm, the better equipped you’ll be to start growing your app.

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Designing Better Onboarding For Your Mobile App

The right App Store Optimization techniques will get your app in front of eyeballs and (hopefully)  a download as well. But now that you’ve got your foot in the door, you’ll have to nail the next crucial step: onboarding. You’ve made a good first impression, but chances are the user isn’t sold on your app just yet—here’s how to craft a seamless, hassle-free onboarding for your app.

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How To Shop For A Budget Android Smartphone

Google’s Android OS has more than a few things going for it, and is constantly providing new enhancements and innovations to improve the user experience. The one strength that has managed to keep the competition at bay above all else is its openness. In addition to allowing users to download and install apps from anywhere, Android can be extensively customized by swapping UI launchers, installing new keyboards, replacing native apps with third-party applications, and so on.

At a broader perspective, Android’s open-source nature has encouraged many manufacturers and developers to base their hardware around the operating system. Consequently, Android is by far the number one platform by the sheer number of brands, with more than 25,000 different Android devices in use today. Therefore, although iOS limits smartphone buyers to a few overly-priced iPhones, Android offers a wide variety of gadgets to choose from, regardless of need, preference or budget.

If you’re in the market for a cheap smartphone, it goes without saying that your best bet lies with Android. With a myriad of viable options to choose from, however, picking the right device for your money may be a challenge. How do you ensure the smartphone you pick is the best your money can buy?

Below are five strategies that will help you to shop for a budget smartphone successfully.

1. Identify The Compromises To Make

Budget smartphones are “budget” for a reason; they all come with some trade-offs to keep the price tag low. While a proper flagship phone will typically look and feel stylish, and cruise through even the most demanding functions without breaking a sweat, pocket-friendly smartphones rarely tick all the boxes.

To land the best deal, therefore, it’s a good idea to have a list of requirements which your prospective smartphone must meet. For instance, if your top-most priority is mobile photography, the camera and battery life should take precedence over considerations like design and processing power. And if you love gaming, go for the phone that offers the best screen and performance within your budget, while downplaying factors like the camera, elegance, and portability.


Successfully shopping for a budget smartphone starts with making peace with the fact that you can’t have everything, and then identifying the compromises you can make to strike the best deal.

2. Do Your Research

A smartphone, no matter how cheap, is an investment. Like any investment, due diligence is essential. Sure, your need for a phone may be too urgent to spare the time, but a few minutes of researching online is usually all it takes to trim your options and narrow down to the best picks.

Many experts feature extensive, up-to-date guides on the best budget handsets on the market and are a good place to start your research.

3. Identify The Best Time And Place To Shop

Knowing when and where to buy a smartphone is essential if you’re looking for a bargain. The best time to shop for a budget handset usually comes when new gadgets are released, and previous models become subject to price cuts. If you’re not in that much a rush, you can also wait to shop during holidays like Christmas, when stores usually offer compelling discounts to customers.

3d illustration of a large red SALE tag attached to an upright white touch screen smartphone

As for the place, it’s preferable to visit large stores with a good number of both recently released and older smartphone models, rather than smaller stores which may not have enough handsets to sift through for the best value. Also, keep on the lookout for seasonal sales and daily deals by retailers like Electroworld and CmK, and online marketplaces like Amazon and Alibaba. Taking advantage of a sale or a daily deal is a sure way of landing a good deal.

4. Buy A Contract Phone

These days, you don’t need to cough out the entire price of your desired smartphone to take it home with you. Contracts with mobile carriers allow buyers on a budget to pay a fraction of the total cost of the phone up-front, and then paying off the rest over time. Smart Communications, for example, offers shoppers in the Philippines great contract deals on some of the latest high-end smartphones.

Contracts are a great way to get your hands on premium gadgets without stretching your budget. If you can live with using one carrier until the term expires, a contract can be an excellent option.

5. Consider A Used Or Refurbished Device

Smartphone technology is advancing at a rapid pace, which means that the new device you buy can only remain trendy for so long. If you’re looking for the best value for your money, therefore, you may have more luck with a used handset. Amazon, eBay, Alibaba, and OLX are all swarming with smartphone owners selling their used Droids at remarkable prices.

used-or refurbished device

Alternatively, you can opt for a refurbished version of a high-end phone. Contrary to popular belief, being labeled refurbished doesn’t always mean the gadget was defective. In fact, something as small as improper packaging or the omission of an accessory in the box can send a phone back to the manufacturer. Moreover, refurbished electronics are typically thoroughly tested before they’re reintroduced to the market, and some even come with warranties.

Buying a refurbished or used smartphone is admittedly risky, but with sufficient research and a bit of luck, you can land an unbelievable deal.

It’s never easy to shop for anything when you’re on a stiff budget. Nevertheless, the tips above will go a long way toward helping you get the best smartphone you can afford.

From our friends at ShopNinja
Unity featured

Unity Game Developers Must Pursue ASO Strategies to Ensure Their Success

In some ways, there’s never been a better time to be a mobile game developer. As a leading game engine, the Unity game creation software suite offers an unparalleled level of features, support and platform-independence. Its asset store accommodates development teams of all sizes to iterate quickly and incorporate high-quality assets into their titles while the ample documentation of Unity and its sub-systems makes it easy for even novice game developers to get their apps on the app store. But even with these advantages, there are serious challenges facing mobile game developers today.

Chief among these challenges is the ability to be discovered organically within the storefronts where the mobile game is available for download. Even a cursory search for “puzzle games” or “RTS games” in either the Google Play Store or the Apple App Store will offer up thousands of results. Even a game with stellar graphics and unparalleled gameplay can easily be buried under games with lesser gameplay and underwhelming user interfaces if it lacks the downloads, reviews and exposure more established apps possess.

Marketing Challenges

This major challenge can be limited through conventional marketing strategies. Pay-per-click ads, video ads bought on platforms like YouTube, press releases, and influencer collaborations are all ways that mobile games can receive exposure and garner downloads. These traditional approaches to marketing, while offering modest returns, also suffer from several drawbacks.

First, they can be extremely expensive depending on how competitive the area game developers are targeting. For example, RTS games are extremely competitive because these titles rely on a consistent stream of user acquisitions in order to generate revenue. Another downside is that these external marketing measures don’t help users organically find your app on the platform they’re searching in.

Unity 2

So how can mobile app developers, who have invested a lot of time and effort into their projects, ensure their games get a fair shot at organic exposure on their apps’ respective storefronts? They need to make ASO, or App Store Optimization, a core part of their marketing strategy for their product.

How ASO Helps

For the uninitiated, ASO is a strategy that helps developers position their app within a digital marketplace by analyzing search trends and integrating those findings into an app’s listing. Optimizing the listing helps an app reach users organically through the search interface of an app store like Google Play or Apple’s App Store. At the core of ASO is the notion of making it easier for prospective users to find and engage with your software.

It’s easy to put on blinders and focus on just the content of your game, especially for game developers. Game devs are forever tweaking interface changes, adjusting enemy behavior, and polishing art assets for their games. And with post-launch patches, development on a game arguably never ends.

While this is great for perfectionists, sometimes this never-ending development can obscure the more important elements of a project, like branding and ASO. It’s important for Unity game developers to look beyond the immediate development needs of their games and focus on the big picture. ASO is a critical part of a mobile game’s success.

So for developers who are now considering making ASO part of their marketing efforts for their game, what should they know? First, a one-size-fits-all ASO strategy just isn’t enough anymore. Because of the competitive nature of the mobile game landscape, game developers should adopt platform-specific strategies. In other words, the keywords, descriptions, screenshots, and videos you’re using on Google Play are not necessarily the best fit for the Apple App store. You need to tailor your ASO approach based on the storefront you’re trying to garner users from. This is similar to how game developers will choose an engine that best suits their game’s conceptual and technical requirements.

Unity 3

The other important thing to know about ASO is that you don’t have to go it alone. You can read hundreds of articles, watch hours of video content about ASO and not even scratch the surface of everything you need to know about the subject. But don’t let that deter you from implementing ASO for your title. Companies like Gummicube have done all that legwork for you. They offer software and services that can help your mobile game get found easily by the very people who are the most likely to engage with it. More engaged users mean more word-of-mouth recommendations and reviews, which in turn can help cement your game in the app store search hierarchy.

In Conclusion

If there’s only one thing to take away from this article, it’s that successful games don’t become successful because of their gameplay and graphics alone. Always consider the big picture: the context of your game within the online landscape. Make ASO a core part of launching your game and you are increasing your chances of connecting with your target players.

Author Bio

Jonathan Lynch is the Digital Content Editor at Zco Corporation, a software developer that specializes in mobile software. Jon writes about mobile technology, games, and industry trends. He hosts the video series TechBabble that discusses how technology shapes the world.

What Happens After an App is Developed

The custom software development process is complex and challenging. After developing an app, you might feel like you’re done, but not quite yet. There are several steps between finalizing the source code and launching your app in the App Store. These tasks will be completed by the software development company so you can rest assured that they will be completed appropriately.

Quality Assurance

Before moving past the development phase, an application should undergo a quality assurance process. Quality assurance ensures that the application is bug-free and ready for your users. The QA team should check for ease of use, proper workflow support, compliance with external industry requirements, end-user acceptance, and integration with external systems. Once everything has passed QA, your mobile app is one step closer to the App Store!

A variety of test can be conducted to ensure that your mobile app is functioning correctly. This includes usability tests, functional testing, and performance testing. These tests ensure that features work as described in the requirements and that they are user-friendly and intuitive.

Load Testing

This step is essential to providing a great user experience. Imagine if every time a large group of people accessed your app, it crashed. It’s frustrating for your users and it might be their first impression of your app.

Load testing consists of putting simulated demand on your application. It is performed to determine a system’s behavior under both normal and anticipated peak load conditions. It helps identify the maximum operating capacity of an application.

Product Website

You don’t need an elaborate website, but at least a splash page that explains the functionality and purpose of your app. This is a requirement if you want your mobile app to be showcased in the Apple App Store. 

3rd Party Security Audit

With the increased threat of security breaches and compromised accounts, maintaining your users’ information private is extremely important. Users will trust you to keep their information safe, and not doing so will harm your reputation.

Production Checklist

Before going live, you should create a production checklist to make sure everything is setup correctly. The specific items will depend heavily on the nature of your app, but some things to consider are:

  • Setting third party services like notifications to production mode.
  • Enabling real payments.
  • Switching from a test database to the production instance.
  • Turning on scaling and load balancing.


It’s time to identify the biggest challenges and opportunities for your mobile app. The most challenging aspect of developing an app is driving app adoption. It’s tough to get new users to download and use your app. Many apps in the app store are never even discovered or used.

Creating a go-to market strategy for your app is extremely important. Simply launching your app won’t attract hundreds or thousands of users. You need to make people aware that you’ve got a solution to their problem. You can work with a digital product agency that has experience in developing mobile apps as well as marketing, or you can hire a marketing consultant to help you create this plan.

Getting into the App Store

In order to get your newly designed and developed application into the App Store, you need to submit your app for review. You need to make sure your app is properly configured for release. You’ll need to submit several forms, marketing material, and screenshots and write a description.

Apple manually reviews all apps that are submitted, and it is possible for them to request that you make changes to your app to better comply with their regulations. When submitting your app for review you’ll want to update your product page. A few items to consider are your app’s name, icon, description, screenshots, app previews, and keywords. This white paper discusses how to make the most out of your product page on the App Store.

Software Updates

It’s naive to think that the mobile app development process ends when the app is placed in the App Store. Think about your favorite mobile apps – they’re always making software updates to make performance improvements, introduce new features, and eliminate any bugs.

The mobile app software development process is challenging and can be overwhelming. Although it takes a lot of time and effort, the process is very rewarding. It consists of a lot of steps, each one providing value to the process. It may be tempting to cut corners, but you should never skip a step. If you are considering developing a mobile or web app, Seamgen is an experienced software development company that creates cutting-edge applications. They are willing to learn about your next project and help you get the ball rolling.

Author – Bio

Jonathan Besquin

authorimagejonathanJonathan Besquin is a Marketing Manager at Seamgen, an industry-leading custom software development company. His dedication to content creation has yielded fruitful results for the company. He enjoys sharing his strong knowledge base with the rest of the tech community and wants to help you succeed. Being an avid adventurer, he likes to get outdoors and travel around the world.






social features of mobile apps

Social Features of a Popular Mobile App

As human beings we are social, we build connections, require appreciation and communicate. In times of globalization, it is easier to be cosmopolitan and expand our boundaries both physically and mentally. Add in the expansion of smartphones, and we get a social app as a communication channel.

There are a million reasons for creating a mobile application with social features, but not all of those factors make such an app popular. You can check if your idea has a chance to become famous right now by consulting the list below before developing your mobile application.

  1. Social networks integration

Accept the fact that your app is not isolated from the rest of the world. Keep it connected with user-favored social media. Use common social networks logins for registration, add sharing buttons and develop cross-posting functionality.

  1. User’s profile

Make sure users feel unique and special with your app. Give them an opportunity to show their individuality and talents. Leave as much space for profile customization as you can, but keep an eye on simplicity. Do not overload a profile with information. Ask only for data that is essential to boost the user’s experience.

  1. Application type and platforms

Cover popular mobile platforms and choose an application type that provides the best balance of technical possibilities, features and engagement. Your decision will depend on your mobile app’s goals and requirements. Nonetheless, current general recommendations are for two versions of native applications, designed for iOS and Android platforms.

  1. Design and usability

To be popular, your app should be pleasant to use, coherent and inviting to the eye. Scroll through marketplaces and identify trends. Keep navigation simple and intuitive. The fewer clicks users do to reach the desired goal, the better your UI is. People admire cool pictures and animations. Design elements that your users can play with, scroll, swipe, touch and so on.

  1. Interaction & Communication

Real life imitation. The more your app resembles the way people speak in real life, the more popular it can be. Statuses and emojis can help to show emotions. Messages and posts make statements and share news. Likes and comments express thoughts and feelings.

Friendship. Create the algorithm for making friends. Allow users to search for new connections. Give them recommendations, or not, and proclaim this as a benefit of your app.

Location relevant features. In a busy rush of everyday life, a feature that can save time and efforts would be valuable. Offer your users some activities that are based on their location.

Different content. Involve all receptors. Let your users share different types of content, see photos, watch videos, play songs, read and text. 

Notifications & feeds. Make your app useful. Keep your customers updated and connected, show them what is new and remind them of events.

  1. Performance, security and offline mode

Your app should work faultlessly and smoothly. An application dealing with sensitive data should be safe to use. Test the application’s performance before release. Provide the ability to report bugs and errors. Listen to suggestions and improve your app based upon them. With social applications, it is crucial to pay particular attention to its performance in an offline mode. Your app should not be helpless without an Internet connection. Keep it performing the usual way and make synchronization seamless.

  1. Promotion

Your mobile application will compete with others in the marketplaces. Do market research, define unique propositions and do not neglect app store optimization. Describe what a great app you have everywhere you can. Help your users to find it.


Whether you are startup aiming to beat social monsters or a company requiring an app to provide a better client experience, the rules will be the same. Give people want they want, make it look attractive and perform like it is expected.

This article is written and submitted by our friends at Rozdoum.

5 Deadly App Localization Mistakes You’re Making and How to Avoid Them

App developers and marketers are striving to penetrate the foreign markets and countries with the highest number of potential customers for their products. There is a rush to reach out to as many customers as possible globally and this has made the competition even fiercer.

If you’re pitching your app to foreign customers, you need to attune the app to the needs and behavior of the local audience. Along with the language, other aspects such as the app’s name, keywords, color, symbols, currency and time-zone will be simultaneously localized. This is where the role of app localization comes into play.

Another reason being that more than 50% of the people across the world prefer to download or buy apps from websites in their own language. Moreover, only 15% of people worldwide use English as their first or second language, making app localization all the more necessary.

While expanding your app for the international audience, avoid these 5 common yet serious app localization mistakes.

#1. You haven’t thought about localization while developing the app

When developing your app, it must be flexible enough to adjust and adapt to different languages, cultures and regions if global penetration is the end goal. This makes it easier to roll out the app in multiple versions. Ideally, your app should be flexible to be customized for multiple local markets as well.

For instance, different languages take up different kerning space. While developing the app, take into consideration the physical space a particular language would take up. Your app should be flexible enough to accommodate multi-language internationalization.

Taking the example of “How are you” in English, which is made up of three words. The same in Chinese is “你好吗” and in Spanish is “Como Estas.”

To leave room for the app to be translated into multiple languages, separate the text from the code and let the developers’ use Unicode strings.

#2. Failing to translate the app’s name

Regardless of how interesting or unique the name sounds in English, if it displays a negative sentiment in another country, your app will receive backlash.

Choose a name which is easy to pronounce, remember and recognize. Optimize the description for the app store by incorporating the right keywords to gain visibility in a foreign app market.

When Nokia launched the Lumia in Spanish markets, the product name meant “prostitute” in Spanish. The product launch was a failure, as a result of which the brand received negative publicity.

On the flip side, many brands have changed their names to a different local name with the same meaning, while entering a new market.

To name a few examples, Coca-Cola, Burger King, KFC, Lays, Budweiser and many others have changed their brand names while entering a new market.









One reason to consider using a professional human translator instead of a machine translator is the human understands the context of the text and the name being translated.

While a machine gives a literal translation, the professional translator thinks about:

  • The thought which first comes to mind when you hear and see the name
  • Does the name have an underlying negative connotation?
  • Does the name resemble a similar local word?

The professional translator does the necessary research to come up with a name appropriate to the local market. 

#3. Missing out the cultural aspect

A majority of localization projects fail because they do not take into consideration the cultural aspect while presenting the app to the local audience.

Culture influences the communication and thereby any population in the following three ways:

  1. Firstly, the cognitive concerns have a great influence on the cultural framework of a country. For example, in the USA, independence and individuality underlie its cultural foundation. In the South East Asian countries, family plays a vital role in the person’s upbringing. People believe in depending on their families and being there for each other.
  1. Secondly, the idea of what should be considered an appropriate behavior varies from one culture to another. For example, in some geographies such as Africa and South East Asia, the blunt expression of all thoughts and ideas is not considered appropriate. Meanwhile, in the western countries, there is nothing wrong with being bold to express thoughts, ideas and beliefs.
  1. Finally, it is difficult to undermine the influence that emotions have on the culture of a country. While gestures or crude language can be used to convey ideas or explain thoughts in some cultures, it can be considered highly offensive to others. For example, the use of peace signs in the USA is considered fine. However, in the UK the use of a backward peace sign will be outright offensive.

In-depth research on the local culture and practices of the country you are planning to localize your app for will allow you to create a unique identity without disregarding the local sentiments.

#4. Using the same logo for different languages

From the average 3,000-20,000 brand messages and advertisements we are exposed to every day, we notice and remember a mere 12!  What are the chances that your app will be among those 12? This makes it ever so vital for your logo to create an impact on your audience.

Your app logo has to be compelling and easy to remember. The same icons will not have the very same appeal in all markets, and that’s because different regions have different understandings of symbols and colors.

For example, when Coca-Cola entered the Chinese market, their brand name did not mean anything in the local language. So, they chose a close-sounding equivalent of ‘Coca-Cola,’ i.e., ‘Kekou Kele,’ meaning “let your mouth rejoice” in the local language.








Create a local identity using icons, names and images that maintain your brand’s distinctive features and are culturally appropriate.

#5. A frustrating user experience

Remember, your potential app users won’t flock to download instantly. You will have to design your app in a way that it caters to user expectations and solves their needs.

While Japan, Australia, USA, UK and China have the largest number of iPhone users, the Android penetration is the greatest in India, Russia, Indonesia and Brazil. Instagram launched their Android app in the US one and half years after releasing their iOS app. At that time they had nearly 30 million iOS users. Had it been in a country with a greater number of Android users, their strategy would’ve been different.

If you look at Apple’s US and UK website, you’ll see that they’ve adjusted the date and time to be localized. Doing so causes no disruptions for users as they see the website in a format that is familiar to them.


If you look at Apple’s India and US website, they have adjusted the names on the homepage to be localized. Doing so causes no disruptions for users as they see the website in a format that is familiar to them.










Source – Apple’s India website














Source – Apple’s US website

Your app should provide an optimal user experience for the users of the region you are targeting.

For example, if your app provides purchase options, make sure that they can be done in local currency. The price of the products should be converted to that region’s local currency for the convenience of the users.

Conclusion Keeping yourself updated on the latest trends in the international markets will help you effectively implement your app localization strategy.

Please leave your thoughts in the comment box below and let me know if you know about any other mistakes.

Alpi MantryAbout the author – Alpi Mantry is the VP of growth and relationship at Translate By Humans. With her 10-years of experience at Oracle, Deloitte and Infosys, she now helps Translate By Humans cater to global brands such as Vogue, Nike, HSBC Europe, Amazon and many more.

The Viral Loop: Get Your Users Doing the Heavy Lifting

From lead generation to customer generation, getting new users and clients on board isn’t cheap. When it comes to app user generation, this is no different. Depending on your product and marketing style, creating, distributing and maintaining an app can be costly.

Effective social media campaigns can help reduce the financial blow. But by far the best method is to create a viral loop –  turning your app into its own user generator. Let’s dig a little deeper into what viral loops are, the different strategies you can use, and which companies are doing it best.

What is a viral loop?

Essentially, a viral loop is a type of marketing campaign designed to promote your app. As the name suggests, a viral loop is created to “infect” a user and cause them to share it with others. There are usually steps in place for the user to invite a new set of users, a process that is repeated in exactly the same way each time.

For mobile apps, viral loops offer a cheap and easy way to establish your name and drive growth – as customers can do most of the heavy lifting for you. However, there are different types of viral loops, so it’s important to consider which one is right for your mobile app.

What types of viral loops work well with mobile apps?

Every viral loop should revolve around an incentive for the user to pass it on. This is viral loop marketing 101. Different strategies work well across a variety of platforms, but some work better with mobile apps. Here are four strategies you can use:

  1. The user gets something in return

Put simply, this is the “give and get more” type of strategy. When your customer shares your app with a new user, they get some kind of upgrade or benefit to their own experience of the app.

  1. Create a social community

Tap into everyone’s love of sharing their news, progress or achievements on social media. If you’ve created a mobile game, this might mean allowing users to share high scores via Facebook. You can then reward users with upgrades or other benefits when they publish content. This strategy encourages users to be active, as well as get others involved.

  1. Offer a monetary incentive

Whether it’s a saving, discount or some bonus credit, offering a monetary incentive is another way to motivate users to share your app and sign new people up.

  1. Be a do-gooder

With access to more information, the world is rapidly becoming more socially, ethically and environmentally conscious. There are plenty of problems in the world, which means there are plenty of ways you can help out.

Donating a portion of your profits with each share or invite is a simple way to entice users to take action. Creating a viral loop that rewards people will not only enhance your reputation but will also help you make a difference.

From Uber to Candy Crush: great examples of viral loops

Uber and Candy Crush are two of the most successful apps on the market. Part of this comes down to their viral loop marketing efforts. To get you inspired, let’s take a closer look.

How Uber is driving growth

Uber, the largest ride-sharing service in the world, has taken advantage of the monetary incentive strategy. But instead of the existing user only experiencing the benefits, the new user does too.

Uber has a dual-side referral code system. Essentially, the existing user receives an attractive amount of credit when the new user signs up using the existing user’s code, and the new user also gets the same amount of credit. It’s simple, generous, and has significantly boosted the company’s customer base.

How Candy Crush is crushing it

Candy Crush is one of the most popular viral apps out there. It has millions of users who continue to tell their friends about it, and has been sitting near the top of the app store for years. How do they do it?

The game uses a combination of the first and second strategies mentioned above. Candy Crush allows you to share your progress with others. By doing this, users also get something in return – such as help from friends, new content, or more lives. This currency of sharing and receiving, combined with persuasive and emotional in-app copywriting, taps into fundamental human desires. Sometimes this is all you need to create a successful viral app.

Over to you

Done right, viral loops are an ingenious way to build your app’s user base, turning each one into an individual marketing machine. But this doesn’t happen overnight, or simply because your app is incredible.

Strategy is key. Take into consideration the above points, as well as inspiration from successful apps such as Uber and Candy Crush, and you’ll have a better chance of creating viral loops that are truly infectious.

Picture1Akash is a technical strategist in business growth and development. Having worked with more than 500 businesses over 3 years Akash is well versed across a range of industries specialising in strategic mobile app and website development at EB Pearls.