Category Archives: App Development

How Google’s New Android Go OS Will Change The App Market

Will Google’s Android Go Change The App Marketplace?

At Google I/O 2017, Google’s developer conference, there were a number of important announcements made, but perhaps the most interesting was the reveal of their new operating system, Android Go.

Android Go is essentially going to be a lightweight version of Android O, which is currently in its Beta phase, and this OS will focus on low-end devices that are utilised in limited internet connectivity environments. Google has long been trying to crack the developing world markets, and they hope that with Android Go, they’ll finally get their chance.

Second Time Around

It’s interesting to note that this is not Google’s first foray into the entry-level market, as in 2014 they announced Android One. With Android One they laid down regulations for OEM’s to manufacture smartphones specifically compatible with emerging markets, but this seemed to fall somewhat short of the mark and never really got off the ground.

Fast forward 3 years and Google are trying again, and for developers who worked with Android One, it’s clear that Android Go is essentially a rebrand. However, this time around Android Go is set to feature its own Google Play Store and available optimised apps will be able to run on mobile devices that have as little as 512GB of RAM.

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New Opportunities for Developers

In true Google style, they are hoping that the release of Android Go will attract new interest from developers and that this new OS will have a significant, positive effect on the app marketplace. A whole new Play Store has been developed especially for Android Go apps, giving developers a broader scope with which to work, and the opportunity to reach new and emerging markets with their products.

The focus will be on simpler apps that require less memory; so many new or less experienced developers are sure to try their hand at creating apps that run on low-end devices. This means that even more apps will be added to the marketplace, but it does not necessarily mean that quantity will equal quality. Developers, like those at Synergo, may also see the Android Go app store as a starting point and use this platform to release apps that they will then go on to develop further, making them more suitable for higher end devices.

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Growing the Mobile Audience

The demands of developing countries differ greatly to developed regions, so the apps that will do well will be ones that target the correct demographic. This opens the door for developers to try something different and to grow their focus and adjust their core views.

For many, Internet access will be limited too, so the challenge arises in creating an app that does not require a stable Internet connection to run smoothly. Game apps will always be popular but in the case of Android Go, the focus may shift more to apps that offer a service or can fulfil a function, rather than entertain. The more people who are able to buy smartphones and access the web the greater the potential reach of developers, and Android Go is set to expand the global reach and grow the audience.

Developer Guidelines

Google is extremely determined to penetrate the emerging markets with cheap phones and apps that offer a good user experience. They have said that they will release tools for developers and instructions for writing apps that will be optimised to run smoothly on Android Go. Additionally, Google has pledged to release a Go version for every major Android version that follows.

It’s safe to say that if Android Go takes off, the app market will change. It will grow and expand and offer greater scope for developers to create products that appeal to users from all walks of life.

5 Ingredients of an Outstanding Chatbot

Most businesses want to stay competitive and on top of trends. While it has been said that chatbots have both perceived benefits and risks, this competitive advantage outweighs any perceived risks for most companies. Chatbots are all about productivity and now more than ever they are ready to be one of the major trends of 2017. They can easily answer all users simultaneously, irrespective of their location and time of the day. They also make it easy to perform several tasks with no need to skip from one app or web page to another.

Certain studies show that most consumers choose a chat with a brand as the most preferable way of connection.

Even though most of us do not pay attention to the structure of an app or a chatbot, we subconsciously evaluate it, developing definite opinions and attitudes. Having a wide range of various resources available for building a chatbot today (with or without coding), it is quite important to know certain primary issues in order to develop a successful and efficient chatbot.

1.Developing a chatbot without a specific purpose is useless.

The success of your chatbot leans on your awareness of your target audience and relevant content. Focus on and deliberate your chatbot’s aims.

Besides being an information service that reflects the content and functions of an application or a website, chatbots can become an additional useful service; focusing not only on a product itself but on providing consumers with supplementary services.

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  1. The first message a user sees in a chatbot is a welcome message.

It should be quite simple and contain information about who user is “speaking” with and a short description. Additionally, you can provide users with a kind of guideline including a couple of hints in the form of buttons or quick replies to let them know the options of their next steps. Link to the “Help” card with information about what your chatbot can do is a great way out.

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  1. Due to the rapid increase in the number of chatbots, it is essential to make your own bot quite memorable, recognizable and special, with a personal style.

Flow is one of the most important parts of the chatbot, as it is exactly that body that keeps users interested and plugged in.

While thinking over the flow, consider the appropriateness of the content. This depends on your target audience and brand.

Don’t forget about making the flow user- friendly. Do not include a lot of text; remember that using a chatbot is about chatting, not reading. Make use of emojis and a couple of jokes when appropriate. Light humor always works.

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  1. Try to avoid frequent breaking of your chatbot.

Despite being easy to understand because of its conversational UI, always provide users with navigation. In order to decrease the number of times that your chatbot is breaking, drive users throughout the flow with the help of buttons and quick replies. This helps to avoid dead ends and those cases when users just leave because they have no idea of what to do next (or if they’re just being lazy). Try to interchange or alternate buttons, quick replies and typed user input, so that the user doesn’t become bored. This will contribute to developing not only a useful but also an interactive chatbot, so that users will want to use it again and again.

Default messages should not be mechanic. In case something goes wrong, receiving the same robotic message will only annoy users. Live agent integration could be an alternative way out when AI is not able to handle the issue or a user needs a more personal approach.

 

  1. Be open to feedback and suggestions.

Users like to be heard: give them a medium to share their opinions. This can be via email or by submitting a query right through the chatbot (with no need to go to the website or mailing system).

Meanwhile you only win: getting to know your users, their expectations concerning your chatbot and showing your openness to changes and consumer opinion.

Chatbots are a developing field of AI. Moreover, the development is going at a high speed, so consequently more and more new features are appearing. That’s why it is important to follow the trends in order not to lag behind.

Quick and Easy Steps to Becoming a Successful App Maker Today

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Mobile app development is booming these days. According to Statista, this February, the number of available apps in the Google Play Store was 2 million, while in the Apple App Store it surpassed 1.5 million apps. The demand is continuously growing, creating significant app backlogs. Fortunately, codeless mobile app development platforms solve this problem by allowing anyone – even with little or no programming background – to become a successful app maker provided that he/she follows these 4 steps.

Work out an Idea and Plan

Over 25% of apps are used once and then never opened again. That is why you as a mobile app developer should start by talking to potential users, conducting surveys, and thinking through in detail the functionality of your app and the features it will support. Making sure the UI is user friendly and intuitive is also of paramount importance.

Build Your App on a Codeless Platform

Since codeless platforms like Snappii’s have brought self-service mobile app creation to a vast audience, this step is significantly easier and faster than originally thought. With a “What You See Is What You Get” editor and ready-made templates, you can add necessary tabs, drag and drop elements and buttons, modify the design, and instantly see all the changes on your mobile device. As a result, mobile forms with multiple features and fields can be created and added into the app in just a matter of minutes.

Test Your Work

Quality Assurance (QA) or simply testing plays a vital role in the app creation process. QA should be involved at all stages, from concept creation to product release. While building mobile apps on the Snappii platform, app builders have an opportunity to immediately see the app in action on their mobile devices with our special Preview App, thereby timely identifying potential problems and fully debugging the application.

Optimize Your App in the App Stores

Getting a ready-made product and submitting it to the app stores marks the beginning of a new stage – App Store Optimization (ASO). Now your task is to ensure that your app gets easily found and downloaded by thousands of users, thus boosting search rankings and leading to new downloads and reviews. You can optimize your app yourself or entrust it to professionals, such as Gummicube. Gummicube is a real expert in all ASO solutions and your tour guide on the path to the success your app deserves.

Gartner, a leading technology research and advisory company, coined the phenomenon called a “citizen developer” to describe any user building apps without programming skills. The main benefits of this approach are high development speed, agility, and lower costs. In a word, today anyone can join this solution and make thousands of dollars.

alex bakmandisclaimer: Alex Bakman is a successful tech entrepreneur and innovator. Since 1994 Alex has founded and grown 3 companies to $10+ million in sales. Now he is CEO and Founder of Snappii, a mobile business app development company, which was founded in 2010 and is headquartered in Rochester New Hampshire. Snappii has created a platform for developing sophisticated, feature rich mobile business apps without writing any code. Moreover, Snappii offers a wide selection of ready-made industry specific apps that can be downloaded from the iTunes and Google Play stores.

Website https://www.snappii.com/