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If you are an inspired entrepreneur who is about to launch a software project, you should remember that 9 out of 10 startups fail. This is a hard truth, which, however, can be overcome with dedication and knowledge. While you already have dedication, we would like to supply some useful knowledge – 3 videos that will make building and launching your app more efficient and painless.
As an article earlier on this blog so aptly points out, subtly tailoring your app’s listing screenshots for different geographical markets is hugely important. Tweaks as small as re-centring any maps in screenshots or changing text and images to reflect local moods and customs work to create a subconscious feeling of trust of your app from people browsing the store – something that will hopefully convert to more downloads. Taking location into account is vital from an app design perspective too, and the means through which it can be achieved grow increasingly sophisticated. We’ll explore a couple of them in this article.
focus\_socialThe app market competition is increasing by the day. Be it any industry - lifestyle, gaming, eCommerce or any other, apps are having a tough time establishing their name in the mobile sphere. Acquiring users as well as retaining them is today one of the biggest challenges for app developers and marketers. But the first and foremost thing that apps need to do for sustainable growth, is to nail their app store optimization. In this post, we’ll be talking about how referrals and reviews play an important role in ASO today.