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ASO Topics

Turning Your App Into A Habit For Users
Posted on August 5th, 2020
This guest-post is courtesy of our partners at Tapadoo.

Why You Should Invest in Video Marketing ASAP
Posted on July 31st, 2020
This guest-post is courtesy of our partners at Performante.

Using UI decisions to improve user retention
Posted on June 30th, 2020
This guest-post is courtesy of our partners at eKreative.

User Acquisition for Mobile Games: Tips & Strategies for 2020
Posted on June 13th, 2020
This guest-post is courtesy of our partners at Udonis.

Mobile Growth in Times of Crisis
Posted on May 7th, 2020
This guest-post is courtesy of our partners at Applift.

Why You Should Turn Your Mobile App into Community
Posted on March 7th, 2020
It's not a secret that social communities are the focus of some of the most successful companies. In April 2012, just 18 months after the initial launch on the App Store, Instagram was acquired by Facebook for $1 billion, and the price of this deal surprised many entrepreneurs and developers. Over the next few years, Facebook bought WhatsApp for $19 billion, and Snapchat's estimate rose from $10 billion to $20 billion. The point is that community and social connections are of great importance nowadays and that’s why integrating social features into applications is one of the keys to the success of your mobile app marketing plan. Let’s find out exactly how it works and what you can do to turn your mobile app into a community.
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The Importance of App Store Optimization Post App Development
Posted on July 11th, 2019
This guest-post is courtesy of our partners at Core Mobile Apps.

Unity Game Developers Must Pursue ASO Strategies to Ensure Their Success
Posted on July 31st, 2018
In some ways, there's never been a better time to be a mobile game developer. As a leading game engine, the Unity game creation software suite offers an unparalleled level of features, support and platform-independence. Its asset store accommodates development teams of all sizes to iterate quickly and incorporate high-quality assets into their titles while the ample documentation of Unity and its sub-systems makes it easy for even novice game developers to get their apps on the app store. But even with these advantages, there are serious challenges facing mobile game developers today.

5 Deadly App Localization Mistakes You're Making and How to Avoid Them
Posted on May 7th, 2018
App developers and marketers are striving to penetrate the foreign markets and countries with the highest number of potential customers for their products. There is a rush to reach out to as many customers as possible globally and this has made the competition even fiercer.

The Viral Loop: Get Your Users Doing the Heavy Lifting
Posted on April 5th, 2018
From lead generation to customer generation, getting new users and clients on board isn’t cheap. When it comes to app user generation, this is no different. Depending on your product and marketing style, creating, distributing and maintaining an app can be costly.
