This guest-post is courtesy of our partners at Tapadoo.
The number of apps available on the app stores reached 5.5 billion in Q1 of this year. The competition among apps is high and the choice for users is wide.
Assuming you’ve invested in app store optimisation, your app has climbed the app ranks and users are starting to download it, what next?
This guest-post is courtesy of our partners at Performante.
Today, a lot of things are changing. And one of them is related to the way we consume information. Only a decade ago owning a smartphone or a laptop was a privilege, now those who don’t have them are in minority. We have access to content 24/7 and more and more people are choosing video content over, for example, texts.
This guest-post is courtesy of our partners at eKreative.
Good user retention is an essential customer success KPI for subscription based apps and often holds similar importance for business models based on ads or in-app purchases.
This guest-post is courtesy of our partners at Xojo.
This guest-post is courtesy of our partners at Udonis.
Mobile game advertising is vital for the success of any mobile game. It is an effective way to acquire a large number of high-quality users.
In this guide, we
cover many different user acquisition strategies for mobile games, ranging from
optimization to paid user acquisition campaigns.
Ready to find out how to get more users for your mobile game?
The world is preparing for the new normal. At MoEngage, we continue to monitor the impact of COVID-19 for industries such as Retail, Real-Estate, Travel & Hospitality, Media & Entertainment, Video Conferencing, Social Media, etc.
This guest-post is courtesy of our partners at Sparkhouse.
In the iOS App Store, there are currently over 38,000 new apps released every month. That is some fierce competition, even for those running mobile app marketing campaigns. You have put in a lot of time, work, and effort to design and create your app, but how do you get people to get excited about it enough to download it?
This guest-post is courtesy of our partners at Messapps.
Only a quarter of 2020 has passed, and how many things have already happened. However, do not lower the level of optimism, all good things are ahead!
The world of mobile apps continues to impress in the way it evolves and grows, and there’s no doubt whatsoever that the mobile app industry of 2020 will vastly outshine all the years which came before. Indeed, even conservative estimates put the total number of mobile app downloads by the end of the year up to 353 billion… demonstrating clearly that this is a marketplace that simply won’t stop growing, won’t stop changing, and won’t stop presenting new surprises and opportunities for those willing to put their ideas on the line.
This guest-post is courtesy of our partners at Applift.
Despite the challenges that arise during unprecedented crises, there are still ways to adapt and reasons to be optimistic. Here are some tips on how to be prepared.
It’s not a secret that social communities are the focus of some of the most successful companies. In April 2012, just 18 months after the initial launch on the App Store, Instagram was acquired by Facebook for $1 billion, and the price of this deal surprised many entrepreneurs and developers. Over the next few years, Facebook bought WhatsApp for $19 billion, and Snapchat’s estimate rose from $10 billion to $20 billion. The point is that community and social connections are of great importance nowadays and that’s why integrating social features into applications is one of the keys to the success of your mobile app marketing plan. Let’s find out exactly how it works and what you can do to turn your mobile app into a community.