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ASO Topics

Keyword Synergy: Harnessing the Power of SEO and ASO for a Unified Marketing Front
February 23rd, 2024
Getting your company’s website and app to the top of search results takes time and effort. However, you can hit the jackpot faster when you unify your search engine optimization (SEO) and [app store optimization](https://www.gummicube.com/what-is-app-store-optimization-aso) (ASO) keyword strategies

Your App is a Business
Posted on May 17th, 2023
Running an app and running a business isn’t exactly the same, but there are enough similarities that you can use the same principles for both. In fact, you should run your app as a business - with all the forethought that it takes to plan, execute, and implement a business plan.

How to Develop a Successful App / 10 Mobile App Development Tips
Posted on January 4th, 2023
The app market is becoming increasingly crowded, making it harder than ever for developers to get their products noticed. Even with a great marketing campaign, the best and most popular apps are those that are developed qualitatively and help users quickly solve their problems.

Design Phase – An Important Part of Building a Mobile Application
Posted on June 3rd, 2022
This is a guest post from EMBIQ, a software development company with a wide range of competencies from project and construct hardware - dedicated to the needs of mobile app dev, IoT (Smart City, Smart Metering, Smart Industry, Smart Agriculture), Asset Tracking, Indoor and Outdoor positioning systems concepts.

IOS 15 & The Future of App Development
Posted on November 29th, 2021
This guest-post is courtesy of our partners at Mediashark. When Apple released the IOS15 back in September, the world waited eagerly to find out which new and innovative technology was going to be available on their devices.

App Development: Trends and Insights For 2021
Posted on November 2nd, 2021
This guest-post is courtesy of our partners at Zco. The app marketplace is thriving. There are currently over 5 million apps vying for attention across the app stores, and that number is growing every day. For developers looking to reach and serve their target audience, competition is fiercer than ever.

How to Outsource Mobile App Development: Planning and Tips
Posted on June 30th, 2021
Once you decide to launch a new feature or product and make sure it delivers value to your targeted customers, you need to decide what assets and processes you can afford to own and what is better to be outsourced. Most companies can’t deal with everything on their own and that’s ok. The key to success often lies in effective delegation of tasks and prioritization of your business goals.
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7 Ways Artificial Intelligence {AI} is Transforming App Development
Posted on March 18th, 2021
The future of technology is AI and the future of AI is mobile. The latest data shows that the market size of artificial intelligence was valued at $27.23 billion in 2019, this figure is projected to reach $266.92 billion by 2027 (Fortune Business Insights, 2020).

How to plan for growth: Designing app user journeys that’ll help you scale
Posted on February 24th, 2021
This guest-post is courtesy of our partners at Input Logic.

Connectivity in mobile apps
Posted on December 11th, 2020
Today nobody can imagine life without smartphones. They connect us with our friends and family, and provide entertainment and access to social media. That is why mobile phones have become an integral part of everyday life.

Why Your Facebook App Video Campaigns Need to Work in Silence
Posted on November 19th, 2020
Mobile technology and the accessibility of smartphones and other mobile devices allowed for the convenience of instant access to live streaming and video content that could be viewed from a screen in the palm of your hand.

5 Engagement Strategies to Navigate the Unusual Holiday Season 2020
Posted on November 14th, 2020
As holiday traditions and gift-giving looks different this year, marketers need to ensure that they’re adding value to consumers' lives and helping them stay connected to who and what they care about the most.

App Development Trends in 2021
Posted on October 22nd, 2020
2020 turned out to be a difficult year for the vast majority of the inhabitants of our planet. Despite this, people were able to take some developments to a whole new level, which gives mobile app developers and app marketers a lot of room for action next year.
