App Store Optimization

Why You Should Invest in Video Marketing ASAP

This guest-post is courtesy of our partners at Performante.

Today, a lot of things are changing. And one of them is related to the way we consume information. Only a decade ago owning a smartphone or a laptop was a privilege, now those who don’t have them are in minority. We have access to content 24/7 and more and more people are choosing video content over, for example, texts. 

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App Store

Things to Consider When Selecting a Programming Language

This guest-post is courtesy of our partners at Xojo.

Since computers are everywhere these days, it’s not surprising that there are thousands of programming languages with more appearing each year. From classics like BASIC to mainstream languages like JavaScript, Python and Swift, to the more esoteric, like LOLCODE and everything in between, it can be difficult to choose just one. You’ll often see articles that try to position the top 5 most important, modern, up and coming, etc. programming languages for <insert current year or platform>. So how do you choose the one that is right for you?

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mobile game advertising

User Acquisition for Mobile Games: Tips & Strategies for 2020

This guest-post is courtesy of our partners at Udonis.

Mobile game advertising is vital for the success of any mobile game. It is an effective way to acquire a large number of high-quality users.

In this guide, we cover many different user acquisition strategies for mobile games, ranging from app store optimization to paid user acquisition campaigns.

Ready to find out how to get more users for your mobile game?

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app store video size

Why App Commercials are Different from Your Typical Marketing Video

This guest-post is courtesy of our partners at Sparkhouse.

In the iOS App Store, there are currently over 38,000 new apps released every month. That is some fierce competition, even for those running mobile app marketing campaigns. You have put in a lot of time, work, and effort to design and create your app, but how do you get people to get excited about it enough to download it?

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app development companies

Top 10 Mobile App Ideas for Start-Ups in 2020

This guest-post is courtesy of our partners at Messapps.

Only a quarter of 2020 has passed, and how many things have already happened. However, do not lower the level of optimism, all good things are ahead!

The world of mobile apps continues to impress in the way it evolves and grows, and there’s no doubt whatsoever that the mobile app industry of 2020 will vastly outshine all the years which came before. Indeed, even conservative estimates put the total number of mobile app downloads by the end of the year up to 353 billion… demonstrating clearly that this is a marketplace that simply won’t stop growing, won’t stop changing, and won’t stop presenting new surprises and opportunities for those willing to put their ideas on the line. 

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app marketing plan

Why You Should Turn Your Mobile App into Community

It’s not a secret that social communities are the focus of some of the most successful companies. In April 2012, just 18 months after the initial launch on the App Store, Instagram was acquired by Facebook for $1 billion, and the price of this deal surprised many entrepreneurs and developers. Over the next few years, Facebook bought WhatsApp for $19 billion, and Snapchat’s estimate rose from $10 billion to $20 billion. The point is that community and social connections are of great importance nowadays and that’s why integrating social features into applications is one of the keys to the success of your mobile app marketing plan. Let’s find out exactly how it works and what you can do to turn your mobile app into a community.  

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