The Importance of App Store Optimization Post App Development

This guest-post is courtesy of our partners at Core Mobile Apps.

Millions of mobile phone applications exist today, competing with numerous publishers and manufacturers around the globe. For start-ups and developers who are new to App Store Optimization (ASO), the playing field can be intimidating and difficult to navigate without the right data and know how

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Software Development Trends in 2019

This guest-post is courtesy of our partners at Seamgen.

Programming languages, development & App Store Optimization strategies, frameworks, methodologies, libraries, APIs, user experience design tools, and consumer preferences are constantly evolving. This is largely due to the pressure to innovate and to keep up with ever-changing software technologies. Companies are always looking for a better way to achieve their goals while delivering greater customer experiences.

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Popping The Question: How To Ask A User To Rate & Review Your App

This guest-post is courtesy of our partners at Codal.

Trying to score a higher keyword rankings on the App Store can sometimes feel like playing a game where you don’t know the rules. Without  the right app store optimization know-how, you may not know where your traffic is coming from, and where to get more. The better of an understanding you have of Apple’s algorithm, the better equipped you’ll be to start growing your app.

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Why Constantly Updating Your App Will Lead to Successful iOS App Development

Developing a mobile app for iOS can be a lengthy process, from creating the initial blueprint for your product to beta testing. While finishing and deploying an app is certainly an accomplishment, a successful iOS app developer knows that the work doesn’t stop when the application is released.

To achieve success on the Apple App Store, you need to maintain and expand your user base. Therefore, it’s important to constantly update your app to coincide with the latest version of iOS, and implement new features, bug fixes, and more. There are many benefits to updating your iOS app that play a critical role in how it sustains itself on the market.

Coincidentally, Apple recently released the developer beta version of iOS 12, the latest operating system used for mobile app development. This new operating system offers a variety of new features and improvements over previous releases.

To demonstrate how constantly updating your iOS app will help you remain competitive in the App Store, let’s take a look at how constantly updating your product and taking advantage of the latest version of iOS can improve the performance of your app.

Opportunity to Get Featured in the App Store

For starters, the App Store tends to favor apps that are constantly updated, increasing the chance of it being featured on the iOS marketplace. Updating an app has been proven to improve user ratings, and research has shown that iOS apps with exceptional user ratings are updated at least nine times per year. Developers can also take advantage of Apple’s Best New Updates section in the App Store, which is used to promote apps have shown significant improvement after updates.

There are other considerations to make when planning to update an iOS app, including the seasonal effect. One study suggests that Christmas Day has the highest number of app downloads in a 24-hour period. You can also benefit from implementing holiday-themed updates, which could help you get featured in special seasonal categories in the App Store.   

Ability to Make More Intelligent Apps with New Features

Not only does Apple give more attention to recently updated apps, but iOS app developers can also leverage the latest features and enhancements that Apple has to offer.  By constantly updating an app, iOS app developers are able to stay up-to-date with the latest changes to the Apple platform.

Take a look at ARKit, which is an exciting feature of iOS that gives developers the ability to integrate unique augmented reality experiences into their app. In iOS 12, Apple has updated its ARKit framework to allow developers to give users shared experiences, meaning that multiple users can have the same AR experience together. Apple has already released the developer beta of iOS 12, so you can already start investigating how to improve the functionality and design of your product.

Provide Users with an Enhanced Experience

One viable strategy is to closely link your app updates with updates to the iOS platform, as well as new hardware releases. This enables app developers to offer users a cutting edge experience that takes advantage of the latest innovations and improvements in the latest iOS. As Apple continues to release newly designed hardware with new features, updating your app to be more compatible with the latest devices and iOS 12 will improve the overall user experience.  

All in all, constantly updating your app will show your users that you put value in being up-to-date and responsive. No matter how well-received your initial release is, there’s always room to add features and improve your overall product. The keys to successful iOS app development are realizing that it’s a never-ending process. By implementing consistent updates developers will enjoy better ratings, more features, and most importantly, a more satisfied user base.

Designing Better Onboarding For Your Mobile App

The right App Store Optimization techniques will get your app in front of eyeballs and (hopefully)  a download as well. But now that you’ve got your foot in the door, you’ll have to nail the next crucial step: onboarding. You’ve made a good first impression, but chances are the user isn’t sold on your app just yet—here’s how to craft a seamless, hassle-free onboarding for your app.

Splash Screen

Let’s start with the obvious: the first screen the user will see after tapping your app’s icon. For many apps, this is the ‘splash screen’, a short animation that usually includes a logo and appears before the home or sign-up screens.

While not technically part of the onboarding process, or even necessary to your app, splash screens can play a crucial role in the user experience—they exist to mask slower app loading times. If you’re forgoing a splash screen and your app isn’t operating at peak performance, you may leave the user staring expectantly at a blank screen.


Splash screens for Netflix & Twitter

In addition to offering up some brief visual engagement while your app boots up, splash screens also offer a chance to strengthen your brand. If you’re a fledgling startup trying to drum up more brand recognition, it could be a savvy design choice to include one, even if your load time doesn’t need it.


The sign-up screen seems like a fairly cut-and-dry design to craft, but you’d be surprised how many companies fail to leverage its immense UX potential, and worse, how many end up mucking it up entirely. Let’s take a look at two different approaches—one successful, and one not-so-successful.

While in-app tutorials remain a hotly debated issue in the UX community, platforms like Bumble use their sign-up screen’s backdrop to almost subliminally provide a sort of instructional video for using their app. Their sign-up screen’s background features footage of a woman interfacing with the app, swiping and interacting with matches. It also spices up what’s normally a bland portion of an app with a touch of visual interest, without sullying the usability of the sign-up screen.

You’ll also notice Bumble breaks the convention of offering multiple sign-up options, leaving the user with no other way to create an account without having a Facebook. Normally you’d wouldn’t want to throttle sign-up like this, but Bumble makes the correct design choice here as a social networking app.

By restricting their signup to Facebook members exclusively, their user base contains fewer trolls, bots, or any other unauthentic matches. It’s just another reminder that while UX guidelines are undoubtedly important, they’re still just guidelines, not immutable principles.

Whether you call them set-in-stone truisms or merely guidelines, the worst thing you can do is ignore them entirely, which is what our last example does. Here are the sign-up screens for ESPN’s Fantasy app. Yes, screens are plural here, because the Fantasy app asks you to sign on twice.


ESPN can get away with a shoddy user experience like this. Frustrated users will power through the snags and inconveniences because they want to play one of the most popular gambling formats with their friends or coworkers. But it’s likely your mobile app doesn’t have that luxury, and in a crowded app marketplace, these UX blunders can be costly.

Account Creation

Now that the user’s tapped ‘sign up’, the goal is to usher them through the account creation process as seamlessly as possible. If you frustrate the user here, it’s likely they’ll abandon account creation and your app.

For streamlined account creation, you’ll need to clear one major hurdle: form filling. Some apps have it easy, and may only need an email, username, and password. Other apps require much more complicated data entry, like Venmo (or really any banking app). If your app falls into the latter category, here are some quick tips:

  • Divide the form filling into more digestible segments
  • Include an indicator that shows the user how close they are to finishing form filling
  • If necessary, explain to the user why you’re requesting certain information e.g. birthday, gender, etc.
  • Don’t skimp on the form filling UX! Even a feature as simple as a ‘password match’ indicator can help.

There are the pillars of quality form-filling in account creation. But if your account making is still a tiresome rigamarole, there’s a way you can almost guarantee the user won’t abandon your app, no matter how arduous your form-filling is.

This is a screenshot from Duolingo, a popular language education app. Duolingo uses a tried-and-true onboarding strategy that’s extremely effective, provided you have the UX to back it up: delaying account creation until after the user has spent time on the app.

The reason this method is so effective is that it demonstrates value to the user before asking them to make an account. Duolingo banks that the fun and simplicity of their experience is enough to hook the user into making an account. By gamifying education, they provide an incentive to the user: to save all your hard-earned progress, you’ll need to make an account.

If your app can demonstrate that value enough, you give yourself a little more breathing room with account creation tedium.

Welcome Aboard

Every app’s onboarding process is going to be different. Like almost everything in user experience design, there’s no secret formula to achieve the results you need to boost conversion and accumulate users.

What you can do is understand the guidelines, know the obstacles you’re facing, and consult with a UX design agency to optimize your own onboarding. Combine this with savvy App Store Optimization from companies like Gummicube, and you’ve got a recipe for success.

How to Build an App People (and the App Store) Will Actually Embrace

App Craft 101: How to Build an App People (and the App Store) Will Actually Embrace

Do you know what the scariest part of mobile app development is? Submitting your app to the Apple App Store. Apple is well known for the high standards it upholds for each of its products. And the App Store is no different.

30% of submissions are outright rejected from the App Store, usually due to reasons that could have been addressed during development and design. While Apple does supply specific guidelines to increase your chances of submission success, there are still numerous nuances that iPad and iPhone developers should be aware of.

Let’s examine three essential elements you need to ensure your app will pass the App Store’s evaluation process and become a hit with users.

Everlasting Value

Will your app still be useful in one year? How about five years from now? Too often, developers focus on producing cloned versions of existing apps, hoping to instantly cash in on their success. Instead, they should concentrate on creating long-term value through original app design and objective improvements for features currently in the space.

One of Apple’s most important clauses is to ‘Create Lasting Value.’ While seemingly obscure, it does raise some important points: Does your app have longevity? Does it improve upon the competition? These are important questions to answer; they’ll ultimately determine your success.

For the questions above, look no further than the App Store itself. It’s home to over a million apps. Chances are good that someone has put out a product similar to your idea. But that’s okay — as long as your unique implementation is better, you’ll ensure you have staying power.

Here’s how Apple’s developer blog explains it: “Before creating your app, take a look at the apps in your category on the App Store and consider how you can provide an even better user experience.” The secret isn’t to create an original solution to a problem, but rather, to create a better solution to a problem than the current offerings.

UI and UX That Users Actually Love to Use

This next point should come as no surprise. After all, if your app isn’t easy or intuitive to operate, who would want to actually utilize it? Apple has exceptionally high standards for UX and UI. It’s what allowed the company to stand out from competitors like Microsoft in the 80s, and it’s still one of their main differentiators today.

If you build and design an app that users love to use, then it’s safe to assume that the App Store evaluators and testers (who are also human) will love it as well. The trick is to find a sweet spot between simplicity and sophistication. Being too simple or too complex can both lead to your app getting rejected.

Strike a fine balance that keeps your app easy to use but provides enough valuable features that your users will enjoy. The best way to do this is to start simple and add features selectively based on market analysis, prototype testing, and constant feedback. Great mobile games are prime examples; while they can be complex and have depth, their UI never bombards users with too many options or actions at once.

Check out Apple’s official list of UI Design Do’s and Don’ts for more guidance. For now, here are a few rules of thumb that every iPhone app developer should abide by:

  1. Only apply labels to buttons if absolutely necessary.
  2. Limit available user actions to four on any particular screen or prompt.
  3. Forgo unnecessarily ornate graphics and decorations. Instead, separate screen elements on a grid with flat colors.
  4. Leverage mockup tools to create prototypes that you can test with actual people. Refine according to patterns in the feedback.

Develop Distinct Branding

As mentioned before, there are over a million apps in Apple’s App Store. So competition isn’t only fierce, it’s crowded. To stand out from the noise, your branding must be as unique as your value proposition. It’s no wonder that each of the top apps right now has their own distinct voice and style.

Never underestimate the importance of developing a strong branding identity. Stay consistent in your overall messaging by paying attention to details like color palette and interface copy. This goes for peripheral material like your social media presence as well. Each interaction with your audience should feel candid and in-character.

Generic messages that sound like they came from robots is the fastest way to lose users. On the other hand, hand-crafted, personalized branding shows potential users that you care. And in turn, they’ll start to care about what you’re doing.

Ready for App Store Success?

Apple’s app review process can seem stringent and mysterious. Sometimes, apps are rejected for a surface-level problem, like too many buttons on the settings screen. Other times, a rejection alludes to a deeper issue with the app that requires more time to address and improve.

Take this constructive criticism to heart. And always strive to adhere to the essential elements we’ve discussed. This will make your final product a stronger contender once it reaches the App Store and will eventually lead to people embracing your app idea.

For more information about app store optimization, visit Gummicube here. Contact Dogtown Media to learn how we can help with the mobile app development and design process.

Marc Fischer HeadshotMarc Fischer is the CEO and co-founder of Dogtown Media, a mobile technology studio based in Venice, California and Montevideo, Uruguay. His company has been recognized as one of the Top Mobile App Developers globally (Clutch Research) and ranked #271 on the INC 500 list of Fastest Growing Companies in America. Marc has over a decade of experience designing, developing, and launching digital products for VC funded startups and Fortune 500's; including Red Bull, Google, CitiBank, and the United Nations.

How To Shop For A Budget Android Smartphone

Google’s Android OS has more than a few things going for it, and is constantly providing new enhancements and innovations to improve the user experience. The one strength that has managed to keep the competition at bay above all else is its openness. In addition to allowing users to download and install apps from anywhere, Android can be extensively customized by swapping UI launchers, installing new keyboards, replacing native apps with third-party applications, and so on.

At a broader perspective, Android’s open-source nature has encouraged many manufacturers and developers to base their hardware around the operating system. Consequently, Android is by far the number one platform by the sheer number of brands, with more than 25,000 different Android devices in use today. Therefore, although iOS limits smartphone buyers to a few overly-priced iPhones, Android offers a wide variety of gadgets to choose from, regardless of need, preference or budget.

If you’re in the market for a cheap smartphone, it goes without saying that your best bet lies with Android. With a myriad of viable options to choose from, however, picking the right device for your money may be a challenge. How do you ensure the smartphone you pick is the best your money can buy?

Below are five strategies that will help you to shop for a budget smartphone successfully.

1. Identify The Compromises To Make

Budget smartphones are “budget” for a reason; they all come with some trade-offs to keep the price tag low. While a proper flagship phone will typically look and feel stylish, and cruise through even the most demanding functions without breaking a sweat, pocket-friendly smartphones rarely tick all the boxes.

To land the best deal, therefore, it’s a good idea to have a list of requirements which your prospective smartphone must meet. For instance, if your top-most priority is mobile photography, the camera and battery life should take precedence over considerations like design and processing power. And if you love gaming, go for the phone that offers the best screen and performance within your budget, while downplaying factors like the camera, elegance, and portability.


Successfully shopping for a budget smartphone starts with making peace with the fact that you can’t have everything, and then identifying the compromises you can make to strike the best deal.

2. Do Your Research

A smartphone, no matter how cheap, is an investment. Like any investment, due diligence is essential. Sure, your need for a phone may be too urgent to spare the time, but a few minutes of researching online is usually all it takes to trim your options and narrow down to the best picks.

Many experts feature extensive, up-to-date guides on the best budget handsets on the market and are a good place to start your research.

3. Identify The Best Time And Place To Shop

Knowing when and where to buy a smartphone is essential if you’re looking for a bargain. The best time to shop for a budget handset usually comes when new gadgets are released, and previous models become subject to price cuts. If you’re not in that much a rush, you can also wait to shop during holidays like Christmas, when stores usually offer compelling discounts to customers.

3d illustration of a large red SALE tag attached to an upright white touch screen smartphone

As for the place, it’s preferable to visit large stores with a good number of both recently released and older smartphone models, rather than smaller stores which may not have enough handsets to sift through for the best value. Also, keep on the lookout for seasonal sales and daily deals by retailers like Electroworld and CmK, and online marketplaces like Amazon and Alibaba. Taking advantage of a sale or a daily deal is a sure way of landing a good deal.

4. Buy A Contract Phone

These days, you don’t need to cough out the entire price of your desired smartphone to take it home with you. Contracts with mobile carriers allow buyers on a budget to pay a fraction of the total cost of the phone up-front, and then paying off the rest over time. Smart Communications, for example, offers shoppers in the Philippines great contract deals on some of the latest high-end smartphones.

Contracts are a great way to get your hands on premium gadgets without stretching your budget. If you can live with using one carrier until the term expires, a contract can be an excellent option.

5. Consider A Used Or Refurbished Device

Smartphone technology is advancing at a rapid pace, which means that the new device you buy can only remain trendy for so long. If you’re looking for the best value for your money, therefore, you may have more luck with a used handset. Amazon, eBay, Alibaba, and OLX are all swarming with smartphone owners selling their used Droids at remarkable prices.

used-or refurbished device

Alternatively, you can opt for a refurbished version of a high-end phone. Contrary to popular belief, being labeled refurbished doesn’t always mean the gadget was defective. In fact, something as small as improper packaging or the omission of an accessory in the box can send a phone back to the manufacturer. Moreover, refurbished electronics are typically thoroughly tested before they’re reintroduced to the market, and some even come with warranties.

Buying a refurbished or used smartphone is admittedly risky, but with sufficient research and a bit of luck, you can land an unbelievable deal.

It’s never easy to shop for anything when you’re on a stiff budget. Nevertheless, the tips above will go a long way toward helping you get the best smartphone you can afford.

From our friends at ShopNinja
Unity featured

Unity Game Developers Must Pursue ASO Strategies to Ensure Their Success

In some ways, there’s never been a better time to be a mobile game developer. As a leading game engine, the Unity game creation software suite offers an unparalleled level of features, support and platform-independence. Its asset store accommodates development teams of all sizes to iterate quickly and incorporate high-quality assets into their titles while the ample documentation of Unity and its sub-systems makes it easy for even novice game developers to get their apps on the app store. But even with these advantages, there are serious challenges facing mobile game developers today.

Chief among these challenges is the ability to be discovered organically within the storefronts where the mobile game is available for download. Even a cursory search for “puzzle games” or “RTS games” in either the Google Play Store or the Apple App Store will offer up thousands of results. Even a game with stellar graphics and unparalleled gameplay can easily be buried under games with lesser gameplay and underwhelming user interfaces if it lacks the downloads, reviews and exposure more established apps possess.

Marketing Challenges

This major challenge can be limited through conventional marketing strategies. Pay-per-click ads, video ads bought on platforms like YouTube, press releases, and influencer collaborations are all ways that mobile games can receive exposure and garner downloads. These traditional approaches to marketing, while offering modest returns, also suffer from several drawbacks.

First, they can be extremely expensive depending on how competitive the area game developers are targeting. For example, RTS games are extremely competitive because these titles rely on a consistent stream of user acquisitions in order to generate revenue. Another downside is that these external marketing measures don’t help users organically find your app on the platform they’re searching in.

Unity 2







So how can mobile app developers, who have invested a lot of time and effort into their projects, ensure their games get a fair shot at organic exposure on their apps’ respective storefronts? They need to make ASO, or App Store Optimization, a core part of their marketing strategy for their product.

How ASO Helps

For the uninitiated, ASO is a strategy that helps developers position their app within a digital marketplace by analyzing search trends and integrating those findings into an app’s listing. Optimizing the listing helps an app reach users organically through the search interface of an app store like Google Play or Apple’s App Store. At the core of ASO is the notion of making it easier for prospective users to find and engage with your software.

It’s easy to put on blinders and focus on just the content of your game, especially for game developers. Game devs are forever tweaking interface changes, adjusting enemy behavior, and polishing art assets for their games. And with post-launch patches, development on a game arguably never ends.

While this is great for perfectionists, sometimes this never-ending development can obscure the more important elements of a project, like branding and ASO. It’s important for Unity game developers to look beyond the immediate development needs of their games and focus on the big picture. ASO is a critical part of a mobile game’s success.

So for developers who are now considering making ASO part of their marketing efforts for their game, what should they know? First, a one-size-fits-all ASO strategy just isn’t enough anymore. Because of the competitive nature of the mobile game landscape, game developers should adopt platform-specific strategies. In other words, the keywords, descriptions, screenshots, and videos you’re using on Google Play are not necessarily the best fit for the Apple App store. You need to tailor your ASO approach based on the storefront you’re trying to garner users from. This is similar to how game developers will choose an engine that best suits their game’s conceptual and technical requirements.

Unity 3





The other important thing to know about ASO is that you don’t have to go it alone. You can read hundreds of articles, watch hours of video content about ASO and not even scratch the surface of everything you need to know about the subject. But don’t let that deter you from implementing ASO for your title. Companies like Gummicube have done all that legwork for you. They offer software and services that can help your mobile game get found easily by the very people who are the most likely to engage with it. More engaged users mean more word-of-mouth recommendations and reviews, which in turn can help cement your game in the app store search hierarchy.

In Conclusion

If there’s only one thing to take away from this article, it’s that successful games don’t become successful because of their gameplay and graphics alone. Always consider the big picture: the context of your game within the online landscape. Make ASO a core part of launching your game and you are increasing your chances of connecting with your target players.


Author Bio

Jonathan Lynch is the Digital Content Editor at Zco Corporation, a software developer that specializes in mobile software. Jon writes about mobile technology, games, and industry trends. He hosts the video series TechBabble that discusses how technology shapes the world.

What Happens After an App is Developed

The custom software development process is complex and challenging. After developing an app, you might feel like you’re done, but not quite yet. There are several steps between finalizing the source code and launching your app in the App Store. These tasks will be completed by the software development company so you can rest assured that they will be completed appropriately.

Quality Assurance

Before moving past the development phase, an application should undergo a quality assurance process. Quality assurance ensures that the application is bug-free and ready for your users. The QA team should check for ease of use, proper workflow support, compliance with external industry requirements, end-user acceptance, and integration with external systems. Once everything has passed QA, your mobile app is one step closer to the App Store!

A variety of test can be conducted to ensure that your mobile app is functioning correctly. This includes usability tests, functional testing, and performance testing. These tests ensure that features work as described in the requirements and that they are user-friendly and intuitive.

Load Testing

This step is essential to providing a great user experience. Imagine if every time a large group of people accessed your app, it crashed. It’s frustrating for your users and it might be their first impression of your app.

Load testing consists of putting simulated demand on your application. It is performed to determine a system’s behavior under both normal and anticipated peak load conditions. It helps identify the maximum operating capacity of an application.

Product Website

You don’t need an elaborate website, but at least a splash page that explains the functionality and purpose of your app. This is a requirement if you want your mobile app to be showcased in the Apple App Store. 

3rd Party Security Audit

With the increased threat of security breaches and compromised accounts, maintaining your users’ information private is extremely important. Users will trust you to keep their information safe, and not doing so will harm your reputation.

Production Checklist

Before going live, you should create a production checklist to make sure everything is setup correctly. The specific items will depend heavily on the nature of your app, but some things to consider are:

  • Setting third party services like notifications to production mode.
  • Enabling real payments.
  • Switching from a test database to the production instance.
  • Turning on scaling and load balancing.


It’s time to identify the biggest challenges and opportunities for your mobile app. The most challenging aspect of developing an app is driving app adoption. It’s tough to get new users to download and use your app. Many apps in the app store are never even discovered or used.

Creating a go-to market strategy for your app is extremely important. Simply launching your app won’t attract hundreds or thousands of users. You need to make people aware that you’ve got a solution to their problem. You can work with a digital product agency that has experience in developing mobile apps as well as marketing, or you can hire a marketing consultant to help you create this plan.

Getting into the App Store

In order to get your newly designed and developed application into the App Store, you need to submit your app for review. You need to make sure your app is properly configured for release. You’ll need to submit several forms, marketing material, and screenshots and write a description.

Apple manually reviews all apps that are submitted, and it is possible for them to request that you make changes to your app to better comply with their regulations. When submitting your app for review you’ll want to update your product page. A few items to consider are your app’s name, icon, description, screenshots, app previews, and keywords. This white paper discusses how to make the most out of your product page on the App Store.

Software Updates

It’s naive to think that the mobile app development process ends when the app is placed in the App Store. Think about your favorite mobile apps – they’re always making software updates to make performance improvements, introduce new features, and eliminate any bugs.

The mobile app software development process is challenging and can be overwhelming. Although it takes a lot of time and effort, the process is very rewarding. It consists of a lot of steps, each one providing value to the process. It may be tempting to cut corners, but you should never skip a step. If you are considering developing a mobile or web app, Seamgen is an experienced software development company that creates cutting-edge applications. They are willing to learn about your next project and help you get the ball rolling.

Author – Bio

Jonathan Besquin

authorimagejonathanJonathan Besquin is a Marketing Manager at Seamgen, an industry-leading custom software development company. His dedication to content creation has yielded fruitful results for the company. He enjoys sharing his strong knowledge base with the rest of the tech community and wants to help you succeed. Being an avid adventurer, he likes to get outdoors and travel around the world.






social features of mobile apps

Social Features of a Popular Mobile App

As human beings we are social, we build connections, require appreciation and communicate. In times of globalization, it is easier to be cosmopolitan and expand our boundaries both physically and mentally. Add in the expansion of smartphones, and we get a social app as a communication channel.

There are a million reasons for creating a mobile application with social features, but not all of those factors make such an app popular. You can check if your idea has a chance to become famous right now by consulting the list below before developing your mobile application.

  1. Social networks integration

Accept the fact that your app is not isolated from the rest of the world. Keep it connected with user-favored social media. Use common social networks logins for registration, add sharing buttons and develop cross-posting functionality.

  1. User’s profile

Make sure users feel unique and special with your app. Give them an opportunity to show their individuality and talents. Leave as much space for profile customization as you can, but keep an eye on simplicity. Do not overload a profile with information. Ask only for data that is essential to boost the user’s experience.

  1. Application type and platforms

Cover popular mobile platforms and choose an application type that provides the best balance of technical possibilities, features and engagement. Your decision will depend on your mobile app’s goals and requirements. Nonetheless, current general recommendations are for two versions of native applications, designed for iOS and Android platforms.

  1. Design and usability

To be popular, your app should be pleasant to use, coherent and inviting to the eye. Scroll through marketplaces and identify trends. Keep navigation simple and intuitive. The fewer clicks users do to reach the desired goal, the better your UI is. People admire cool pictures and animations. Design elements that your users can play with, scroll, swipe, touch and so on.

  1. Interaction & Communication

Real life imitation. The more your app resembles the way people speak in real life, the more popular it can be. Statuses and emojis can help to show emotions. Messages and posts make statements and share news. Likes and comments express thoughts and feelings.

Friendship. Create the algorithm for making friends. Allow users to search for new connections. Give them recommendations, or not, and proclaim this as a benefit of your app.

Location relevant features. In a busy rush of everyday life, a feature that can save time and efforts would be valuable. Offer your users some activities that are based on their location.

Different content. Involve all receptors. Let your users share different types of content, see photos, watch videos, play songs, read and text. 

Notifications & feeds. Make your app useful. Keep your customers updated and connected, show them what is new and remind them of events.

  1. Performance, security and offline mode

Your app should work faultlessly and smoothly. An application dealing with sensitive data should be safe to use. Test the application’s performance before release. Provide the ability to report bugs and errors. Listen to suggestions and improve your app based upon them. With social applications, it is crucial to pay particular attention to its performance in an offline mode. Your app should not be helpless without an Internet connection. Keep it performing the usual way and make synchronization seamless.

  1. Promotion

Your mobile application will compete with others in the marketplaces. Do market research, define unique propositions and do not neglect app store optimization. Describe what a great app you have everywhere you can. Help your users to find it.


Whether you are startup aiming to beat social monsters or a company requiring an app to provide a better client experience, the rules will be the same. Give people want they want, make it look attractive and perform like it is expected.

This article is written and submitted by our friends at Rozdoum.