This guest-post is courtesy of our partners at Zco. The app marketplace is thriving. There are currently over 5 million apps vying for attention across the app stores, and that number is growing every day. For developers looking to reach and serve their target audience, competition is fiercer than ever.

Once you decide to launch a new feature or product and make sure it delivers value to your targeted customers, you need to decide what assets and processes you can afford to own and what is better to be outsourced. Most companies can’t deal with everything on their own and that’s ok. The key to success often lies in effective delegation of tasks and prioritization of your business goals.

The future of technology is AI and the future of AI is mobile. The latest data shows that the market size of artificial intelligence was valued at $27.23 billion in 2019, this figure is projected to reach $266.92 billion by 2027 (Fortune Business Insights, 2020).

This guest-post is courtesy of our partners at Input Logic. When you’re trying to scale your app users, it’s easy to get caught in the weeds. Maybe you keep adding feature after feature, but nothing…

Today nobody can imagine life without smartphones. They connect us with our friends and family, and provide entertainment and access to social media. That is why mobile phones have become an integral part of everyday life.

Mobile technology and the accessibility of smartphones and other mobile devices allowed for the convenience of instant access to live streaming and video content that could be viewed from a screen in the palm of your hand.

As holiday traditions and gift-giving looks different this year, marketers need to ensure that they’re adding value to consumers' lives and helping them stay connected to who and what they care about the most.

2020 turned out to be a difficult year for the vast majority of the inhabitants of our planet. Despite this, people were able to take some developments to a whole new level, which gives mobile app developers and app marketers a lot of room for action next year.