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As human beings we are social, we build connections, require appreciation and communicate. In times of globalization, it is easier to be cosmopolitan and expand our boundaries both physically and mentally. Add in the expansion of smartphones, and we get a social app as a communication channel.
App developers and marketers are striving to penetrate the foreign markets and countries with the highest number of potential customers for their products. There is a rush to reach out to as many customers as possible globally and this has made the competition even fiercer.
From lead generation to customer generation, getting new users and clients on board isn’t cheap. When it comes to app user generation, this is no different. Depending on your product and marketing style, creating, distributing and maintaining an app can be costly.
Since Pokemon Go was launched, VR/AR technology remained a hype in the market. Not just for games, developers are employing VR/AR technology for enhancing the app user experience also.
Will Google’s Android Go Change The App Marketplace?
Most businesses want to stay competitive and on top of trends. While it has been said that chatbots have both perceived benefits and risks, this competitive advantage outweighs any perceived risks for most companies. Chatbots are all about productivity and now more than ever they are ready to be one of the major trends of 2017. They can easily answer all users simultaneously, irrespective of their location and time of the day. They also make it easy to perform several tasks with no need to skip from one app or web page to another.
Why do some people drink coffee daily and others almost never? Why do some drink only one while others drink four cups or more daily? Why do some just want a regular coffee and others want raspberry-cheesecake mocha frappuccinos? We all like different things to different degrees, and for different reasons. That's obvious enough, but not all businesses are structured to benefit from the difference between average customers and hardcore fans - super users.
Developing an app is not an inexpensive, easy, or short process. After you spend months of development and anywhere from $10k-$250K, you would assume that the process is over.
How much does it cost to develop a mobile app? Our sales team receives this question frequently in reference to creating apps like Facebook, Uber, Tinder and others. The truth is that depending on your app’s features and scope, your application cost can vary wildly. Many customers have yet to sit down and specify every piece of functionality that they wish to include in their app.
If you are an inspired entrepreneur who is about to launch a software project, you should remember that 9 out of 10 startups fail. This is a hard truth, which, however, can be overcome with dedication and knowledge. While you already have dedication, we would like to supply some useful knowledge – 3 videos that will make building and launching your app more efficient and painless.
As an article earlier on this blog so aptly points out, subtly tailoring your app’s listing screenshots for different geographical markets is hugely important. Tweaks as small as re-centring any maps in screenshots or changing text and images to reflect local moods and customs work to create a subconscious feeling of trust of your app from people browsing the store – something that will hopefully convert to more downloads. Taking location into account is vital from an app design perspective too, and the means through which it can be achieved grow increasingly sophisticated. We’ll explore a couple of them in this article.
focus\_socialThe app market competition is increasing by the day. Be it any industry - lifestyle, gaming, eCommerce or any other, apps are having a tough time establishing their name in the mobile sphere. Acquiring users as well as retaining them is today one of the biggest challenges for app developers and marketers. But the first and foremost thing that apps need to do for sustainable growth, is to nail their app store optimization. In this post, we’ll be talking about how referrals and reviews play an important role in ASO today.