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ASO Topics

App location: important inside and out
Posted on August 4th, 2016
As an article earlier on this blog so aptly points out, subtly tailoring your app’s listing screenshots for different geographical markets is hugely important. Tweaks as small as re-centring any maps in screenshots or changing text and images to reflect local moods and customs work to create a subconscious feeling of trust of your app from people browsing the store – something that will hopefully convert to more downloads. Taking location into account is vital from an app design perspective too, and the means through which it can be achieved grow increasingly sophisticated. We’ll explore a couple of them in this article.

Why Your App Needs To Focus On Reviews And Referrals For Better ASO
Posted on August 3rd, 2016
focus\_socialThe app market competition is increasing by the day. Be it any industry - lifestyle, gaming, eCommerce or any other, apps are having a tough time establishing their name in the mobile sphere. Acquiring users as well as retaining them is today one of the biggest challenges for app developers and marketers. But the first and foremost thing that apps need to do for sustainable growth, is to nail their app store optimization. In this post, we’ll be talking about how referrals and reviews play an important role in ASO today.

Quick and Easy Steps to Becoming a Successful App Maker Today
Posted on May 6th, 2016
Mobile app development is booming these days.
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