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ASO Topics
Understanding the Influence of COVID-19 on Consumers and Online Businesses
Posted on June 3rd, 2020
The world is preparing for the new normal. At MoEngage, we continue to monitor the impact of COVID-19 for industries such as Retail, Real-Estate, Travel & Hospitality, Media & Entertainment, Video Conferencing, Social Media, etc.
Why App Commercials are Different from Your Typical Marketing Video
Posted on May 28th, 2020
This guest-post is courtesy of our partners at Sparkhouse.
Top 10 Mobile App Ideas for Start-Ups in 2020
Posted on May 14th, 2020
This guest-post is courtesy of our partners at Messapps.
Mobile Growth in Times of Crisis
Posted on May 7th, 2020
This guest-post is courtesy of our partners at Applift.
Why You Should Turn Your Mobile App into Community
Posted on March 7th, 2020
It's not a secret that social communities are the focus of some of the most successful companies. In April 2012, just 18 months after the initial launch on the App Store, Instagram was acquired by Facebook for $1 billion, and the price of this deal surprised many entrepreneurs and developers. Over the next few years, Facebook bought WhatsApp for $19 billion, and Snapchat's estimate rose from $10 billion to $20 billion. The point is that community and social connections are of great importance nowadays and that’s why integrating social features into applications is one of the keys to the success of your mobile app marketing plan. Let’s find out exactly how it works and what you can do to turn your mobile app into a community.
The Importance of App Store Optimization Post App Development
Posted on July 11th, 2019
This guest-post is courtesy of our partners at Core Mobile Apps.
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Software Development Trends in 2019
Posted on June 20th, 2019
This guest-post is courtesy of our partners at Seamgen.
Popping The Question: How To Ask A User To Rate & Review Your App
Posted on June 7th, 2019
This guest-post is courtesy of our partners at Codal.
Why Constantly Updating Your App Will Lead to Successful iOS App Development
Posted on February 5th, 2019
Developing a mobile app for iOS can be a lengthy process, from creating the initial blueprint for your product to preparing your mobile app marketing plan. While finishing and deploying an app is certainly an accomplishment, a successful iOS app developer knows that the work doesn’t stop when the application is released.
Designing Better Onboarding For Your Mobile App
Posted on November 28th, 2018
The right App Store Optimization techniques will get your app in front of eyeballs and (hopefully) a download as well. But now that you’ve got your foot in the door, you’ll have to nail the next crucial step: onboarding. You’ve made a good first impression, but chances are the user isn’t sold on your app just yet—here’s how to craft a seamless, hassle-free onboarding for your app.
App Craft 101: How to Build an App People (and the App Store) Will Actually Embrace
Posted on October 23rd, 2018
Do you know what the scariest part of mobile app development is? Submitting your app to the Apple App Store. Apple is well known for the high standards it upholds for each of its products. And the App Store is no different.
How To Shop For A Budget Android Smartphone
Posted on September 4th, 2018
Google's Android OS has more than a few things going for it, and is constantly providing new enhancements and innovations to improve the user experience. The one strength that has managed to keep the competition at bay above all else is its openness. In addition to allowing users to download and install apps from anywhere, Android can be extensively customized by swapping UI launchers, installing new keyboards, replacing native apps with third-party applications, and so on.