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How To Shop For A Budget Android Smartphone

Google’s Android OS has more than a few things going for it, and is constantly providing new enhancements and innovations to improve the user experience. The one strength that has managed to keep the competition at bay above all else is its openness. In addition to allowing users to download and install apps from anywhere, Android can be extensively customized by swapping UI launchers, installing new keyboards, replacing native apps with third-party applications, and so on.

At a broader perspective, Android’s open-source nature has encouraged many manufacturers and developers to base their hardware around the operating system. Consequently, Android is by far the number one platform by the sheer number of brands, with more than 25,000 different Android devices in use today. Therefore, although iOS limits smartphone buyers to a few overly-priced iPhones, Android offers a wide variety of gadgets to choose from, regardless of need, preference or budget.

If you’re in the market for a cheap smartphone, it goes without saying that your best bet lies with Android. With a myriad of viable options to choose from, however, picking the right device for your money may be a challenge. How do you ensure the smartphone you pick is the best your money can buy?

Below are five strategies that will help you to shop for a budget smartphone successfully.

1. Identify The Compromises To Make

Budget smartphones are “budget” for a reason; they all come with some trade-offs to keep the price tag low. While a proper flagship phone will typically look and feel stylish, and cruise through even the most demanding functions without breaking a sweat, pocket-friendly smartphones rarely tick all the boxes.

To land the best deal, therefore, it’s a good idea to have a list of requirements which your prospective smartphone must meet. For instance, if your top-most priority is mobile photography, the camera and battery life should take precedence over considerations like design and processing power. And if you love gaming, go for the phone that offers the best screen and performance within your budget, while downplaying factors like the camera, elegance, and portability.


Successfully shopping for a budget smartphone starts with making peace with the fact that you can’t have everything, and then identifying the compromises you can make to strike the best deal.

2. Do Your Research

A smartphone, no matter how cheap, is an investment. Like any investment, due diligence is essential. Sure, your need for a phone may be too urgent to spare the time, but a few minutes of researching online is usually all it takes to trim your options and narrow down to the best picks.

Many experts feature extensive, up-to-date guides on the best budget handsets on the market and are a good place to start your research.

3. Identify The Best Time And Place To Shop

Knowing when and where to buy a smartphone is essential if you’re looking for a bargain. The best time to shop for a budget handset usually comes when new gadgets are released, and previous models become subject to price cuts. If you’re not in that much a rush, you can also wait to shop during holidays like Christmas, when stores usually offer compelling discounts to customers.

3d illustration of a large red SALE tag attached to an upright white touch screen smartphone

As for the place, it’s preferable to visit large stores with a good number of both recently released and older smartphone models, rather than smaller stores which may not have enough handsets to sift through for the best value. Also, keep on the lookout for seasonal sales and daily deals by retailers like Electroworld and CmK, and online marketplaces like Amazon and Alibaba. Taking advantage of a sale or a daily deal is a sure way of landing a good deal.

4. Buy A Contract Phone

These days, you don’t need to cough out the entire price of your desired smartphone to take it home with you. Contracts with mobile carriers allow buyers on a budget to pay a fraction of the total cost of the phone up-front, and then paying off the rest over time. Smart Communications, for example, offers shoppers in the Philippines great contract deals on some of the latest high-end smartphones.

Contracts are a great way to get your hands on premium gadgets without stretching your budget. If you can live with using one carrier until the term expires, a contract can be an excellent option.

5. Consider A Used Or Refurbished Device

Smartphone technology is advancing at a rapid pace, which means that the new device you buy can only remain trendy for so long. If you’re looking for the best value for your money, therefore, you may have more luck with a used handset. Amazon, eBay, Alibaba, and OLX are all swarming with smartphone owners selling their used Droids at remarkable prices.

used-or refurbished device

Alternatively, you can opt for a refurbished version of a high-end phone. Contrary to popular belief, being labeled refurbished doesn’t always mean the gadget was defective. In fact, something as small as improper packaging or the omission of an accessory in the box can send a phone back to the manufacturer. Moreover, refurbished electronics are typically thoroughly tested before they’re reintroduced to the market, and some even come with warranties.

Buying a refurbished or used smartphone is admittedly risky, but with sufficient research and a bit of luck, you can land an unbelievable deal.

It’s never easy to shop for anything when you’re on a stiff budget. Nevertheless, the tips above will go a long way toward helping you get the best smartphone you can afford.

From our friends at ShopNinja

Super-Users – Your Top 1%

Why do some people drink coffee daily and others almost never? Why do some drink only one while others drink four cups or more daily? Why do some just want a regular coffee and others want raspberry-cheesecake mocha frappuccinos? We all like different things to different degrees, and for different reasons. That’s obvious enough, but not all businesses are structured to benefit from the difference between average customers and hardcore fans – super users.

Marketing aims to optimize our customer base, spending, and retention. Should we look for more customers? Should we look at optimizing our revenue per customer? Perhaps both? Perhaps, what’s good for the goose is good for the gander and vice versa. Or should we say, what’s good for the whale is also good for the iPod? That might be going too far. 

The Pareto Principle and Super Users

Are you familiar with the Pareto Principle? You might know it as the 80/20 Rule. It is important to note that the Pareto Principle works best when involving economies of scale for all of the reasons associated with statistical samples.

For our purposes, it asserts that 80% of sales come from 20% of customers. But it doesn’t stop there. The Pareto Principle applies to sub-groups, as well:

  • 80% of 80% or 64% of sales derive from 20% of 20% or 4% of customers.
  • 80% of 64% or 51% of sales derive from 20% of 4% or .8% of customers.

The following is a simple, theoretical example of how a Pareto distribution might look for a business with a market reach of 100,000 customers:

pareto distribution Pareto Distribution showing top 1% of super-users responsible for 51% of revenue

But, the Pareto Distribution does not work well for premium sales and subscription models for individual products. Both impose a hard cap on potential revenue from super-users. A high-end premium app priced at $20 would see super-user revenue capped at $20,000. This remains true even when a premium title requires a subscription, like many Massively Multiplayer Online (MMO) games did for years.

Super Users want Super Options

Starbucks does a lot of Mobile things right for a brick-n-mortar business, as Chris Chidgey explored last year in Lessons Learned From Successful Mobile Marketing Campaigns. Starbucks gamified their customer loyalty program by adding levels and incentives for frequent customers. Their Mobile Order and Pay was bringing in over 8 million monthly transactions as of April of 2016.

But, if Starbucks only sold 87,000 variations of coffee, its $21 billion of 2015 revenue would be cut practically in half, to only $11 billion. Nearly half of its revenue is derived from a small percentage (less than 1%) of its products like pastries, sandwiches, premium coffee by the pound, coffee makers and mugs. They’ve taken the idea of a $3-4 cup of coffee to offering nearly $300 yearly subscriptions for new premium coffee blends delivered to members monthly.

For startups, Path of Exile, an MMO, raised over $2.5 million through crowdfunding. While the majority of backers (60%) contributed around $10, they had over 180 people contributing $1,000 or more. One option, the Founder’s Pack was offered for $12,500. This placed the contributor’s name in the game credits, let them contribute toward in-game content, receive unique custom content, a t-shirt, and assorted knickknacks.

 F2P Software as a Store

When was the last time you paid a cover charge to get into a store? Probably never. When talking about mobile apps and software, the lines get very blurry in trying to define whether they are products, services, or even storefronts. If you have a storefront, real or virtual, you want people to come in and look around.

Mobile apps helped push the envelope on monetization models. With nearly 92% of mobile apps distributed for free, mobile developers needed to get creative – and other businesses have followed suit. As we look at the most innovative “free to play” products today, we see a low-risk, open-ended business model with many monetization options:

  • Some special premium content is still available for purchase.
  • Incentives are offered for different subscription tiers.
  • Stores offer a wide range of products and services.
  • Incentives are offered for making any purchase or subscription.

While removing the barrier to entry, the most innovative “F2P” developers also try to remove the hard cap on customer spending. In short, they try to make it like walking into a store. You can look around as much as you like, even get some free cheese and crackers or other samples and taste tests. But, they do have products on the shelves and they do have a real price.

Super Users Want Super Options

Everyone does. It’s a natural response that if you find something you like to try to find more of it. This is a design, marketing, and business development issue. If people love what you have to offer, believe it or not – you do have more to offer than what you have. In some cases, it may involve some extra coding. In other cases, it may involve finding reseller agreements on closely associated product/service verticals.

In games, there are people who will happily pay for $50 for a +6 Tome of Supreme Ability, virtual tanks, virtual storage space, special mounts, and wide-ranging cosmetic effects. Some people have more money than time; others more time than money. For a premium, new players can now jump into games and group with their friends already at the “end game” versus having to grind up from level 1. Others are willing to pay to change their character’s name.

These things are not for everyone, but they are available for those who want them, often times a very small minority of your overall customers. The Pareto Principle is an odd thing, but it works and can be extraordinarily useful in prioritizing your efforts.

Points of fact:

  • Less than 1% of the world’s population owns over half of the world’s wealth.
  • Over half of mobile game revenue globally is earned by the top 1% of mobile game developers.
  • Half of their revenue is derived from 1% of their players

What Happens After an App is Developed?

Developing an app is not an inexpensive, easy, or short process. After you spend months of development and anywhere from $10k-$250K, you would assume that the process is over.

However, just because the app is in the app store, does not mean that the work is over! This is actually the time where additional funding could be needed.

The two areas of focus that can require a substantial amount of effort and money is the marketing and maintenance of the app.

The marketing component is critical; users are not going to just start downloading your app, they need to hear about it, and be aware that it exists. If your app is beautifully designed, and functions perfectly, it does not matter if it has zero users.

Additionally, continual maintenance of the app is an important aspect in order to make sure the user experience and features offered are the best possible.

Marketing the App

The jump from launching an app to achieving success is not a small one to make. When you look at the proportion of the total number of apps in the App Store in comparison to the ones that are actually downloaded and frequently used, it is relatively small.

How can you market an app in an incredibly dense space? Here at Codal (UX design and mobile app development agency), we recommend that business owners spend at least double of what they spent on their application development for marketing spend.

Referral Programs

Many of the most successful apps around, such as Uber, AirBnb, PayPal and Dropbox have grown to their present size because of their extensive referral programs. A mutually beneficial referral program, where both users benefit from the sign up, is when the referral program is largely successful.

The cost of customer acquisition is at its peak when the app has recently launched and is still new to the market. The initial investment of providing each user an incentive to sign up will result in a large ROI if the app is well developed, especially if the customers maintain loyalty.

In general, referral programs are one of the strongest ways to acquire more users without doing much work. Start a stellar referral program, and let your users do the marketing work!

Provide valuable and shareable content

As a new app and a potentially new business, it is important to share rich content either about the app directly, or related to what your newly launched app offers.

This not only shows potential users that your app is legitimate, but that it is satisfying a need or desire of the user, as well as emphasizing the competitive advantage of the app.

This content can then be shared on a wide range of different channels such as social media platforms, personal blogs, or guest blogs. The more you expose your users  to the content, the more influence the content will have in user acquisition.

Allowing users to find your app in the Apple’s App Store + Google Play

According to Statista, as of June 2016 there were 2.2 million apps in the Google Play store, and 2 million in the Apple App store.

With around 2 million users in the app store, you cannot expect users to just come across your app and download it. Every app has huge competition, which is why companies like Gummicube are here to help you optimize your application in the app store.

Maintenance of the App

Being dedicated to the maintenance and improvement of an app is the difference between an average app and an amazing app. For example, Snapchat started off as a simple platform for sending pictures from user to user.

With time and significant maintenance, new features such as chat, filters, and stories were added to improve the overall user experience.

Since maintaining an app can cost 1.5 times the cost of the initial development it is important to make sure that new features and changes being made are considered valuable to the user.

Below are some of our recommendations for keeping the app up-to-date.

Add features of real value

Although it may be tempting to add new and innovative features to your app, it is critical that each feature provides value and not just visual effect. More importantly, you want to add features that drive the most engagement.

This may require a trial and error approach in the maintenance process, but a focus on getting the app right will make a significant impact. A great way to validate your new feature idea is to conduct user interviews and surveys to explore what your users actually want.

This way, you are not shooting in the dark. Any experienced user experience agency can help conduct these surveys or even focus groups to make sure your ideas are in line with your user’s needs.

Keep add ons and changes consistent with your brand

When you are adding features or additions to the app, they need to be consistent with the brand. Aesthetically, with every new release, the app needs to continue to evoke the brand’s identity.

It is also important to keep your updates consistent. You don’t want to be updating your app every month for a year, but then completely stop with new features and updates for another year. Slow and steady is the way to go.


The development process of an app is just the beginning of your new mobile app’s journey. It is important while the development is still underway that you consider the next steps and start planning your marketing campaigns.

No users means an unsuccessful app, so this phase is really mission-critical.

Both the marketing and the maintenance of the app are extremely powerful  components that can determine the success of an app.

The Real Cost of Developing a Mobile App

How much does it cost to develop a mobile app? Our sales team receives this question frequently in reference to creating apps like Facebook, Uber, Tinder and others. The truth is that depending on your app’s features and scope, your application cost can vary wildly. Many customers have yet to sit down and specify every piece of functionality that they wish to include in their app.

When it comes to apps, marketing rules still apply. When creating an app, you must think of it as a product. What is your offer? How will you be pricing your app? Your price policy should be both attractive to your users, and cover your expenses in developing the app.

A mobile app is not only a development story. It is all about reasons, resources, value and strategy. Usually, the price to develop an app splits into development costs and support costs – things like maintenance, promotion, sales and support. The average cost to develop an app, then, is only approximately 30-50% of your total cost. The other 50-70% goes into post-development support.

When you are ready to start developing your app, you have to be very specific about which features to include and how they will be developed. For example, saying “I want an app like Facebook,” there are a variety of sub-features which may or may not need to be included. Within the context of Facebook’s overall operations, the mobile app is only one part.

Want another Facebook? Great! Let’s take a look at Facebook’s timeline, with its initial funding round of $500K. Counting 30-50% from this first investment, we may get an approximate price for development of an app – $150K to $250K.

This is the approximate cost to start up a “Facebook-like” app with all of the same features. Can you afford it? And perhaps more importantly, can you afford to nurture the app through marketing, promotion and support? Do you have a long-term plan?

Let’s take a look at the Uber case for another example. This actually refers to the application bundle, including a website, the consumer app, a private driver’s app, and a manager’s app. Uber’s seed round raised $200K. If you apply the 30-50% rule, you get $60K-$100K. This may be the price to develop an app like Uber.

On the marketing side, you may have heard of safety and legal issues relating to Uber and analog services. You may also be aware of an increasing number of Uber competitors saturating the market. Are you able to face that challenge to its full extent? Do you have enough resources for that, while still having some left over to support the app?

One last case is the example of Tinder. Here numbers range from $75K to $125K for mobile application development. Most dating applications of this kind need to face creation of a matching algorithm, quite a puzzling task. From a marketing point of view, the engagement of female users is also a headache. So is your monetization strategy – Will you charge a subscription fee, or have in-app purchases? What offer will keep your users coming back after the first date?

The bottom line is, apps can be expensive. So what should you do? Don’t drop your idea. Instead, start your project, but know what to expect. Start researching early, define your goals and audience, and settle the requirements and functionality required early. You’ll even want to think over your app’s UX.

If you do decide to start development, we suggest beginning with a Minimum Viable Product, which is aimed at answering a number of vital questions: whether you are solving the real problem with your application, and if users are ready to accept your app as a solution.

After you begin, there are several core stages your app will go through during development. Your efforts will be distributed in non-equal shares during the project lifecycle. With our app development experience, we gathered the statistics on activities and created a chart for your reference. See how your efforts might be split between the various stages of development.

Screen Shot 2017-01-06 at 5.13.15 PMTo help you plan your needs ahead of time, we have developed an online tool to provide you with rough estimates of your MVP. With our calculator, you can quote a cost of mobile app development for iOS and Android devices. Start with simple questions based on details and factors important for your product creation, such as platform selection, UX creation, business model, etc. Every answer limits the scope and narrows the target of your app by influencing initial cost of development. Now you will be able to see how much it costs to develop an app within 2 minutes or less.

No service can tell you for sure how much it will cost to develop a custom app. With the experience we have gained, we can say that a custom-developed MVP may take 3,5-4 months of development time and require a budget of $10K-20K per platform unless it is a very basic app.

We see application creation as an interactive process, where you can define the minimal set of features, release an app, test your market fit and how users receive your product. Once you gather first feedback, you can proceed with next iterations focusing on market needs. At the same time, there is always something that stands in between you and successful product — the first step, which you can make now.


3 Videos To Make Your App Development Project 3 Times Easier

If you are an inspired entrepreneur who is about to launch a software project, you should remember that 9 out of 10 startups fail. This is a hard truth, which, however, can be overcome with dedication and knowledge. While you already have dedication, we would like to supply some useful knowledge – 3 videos that will make building and launching your app more efficient and painless.

If your project is going to be your first ever venture into the world of apps, your vision might be not fully developed. What if you are still in search of your Minimum Viable Product that will stand out against your competitors? What if you need to offer your target audience a superior solution, yet remain within your possible deadlines and tight budget?

The first video is here to help you shape the vision of your business, that in turn helps shape the vision of your product, then roughly define the price and delivery deadlines for your project.

The key is to find a software development partner that will help you create a product that will solve the problems of your target audience, bring them desired value, and correspond with your own business goals.

The second video is dedicated to building and launching a new app on the market.

The third video takes you further and helps choose the optimal type of contract, which actually defines the way you are going to work with your software development partner.

The choice depends on the nuances of your business. If it faces rare changes and your product requirements can be fixed easily, you should opt for fixed price. If you value flexibility and have a complex project, the optimal choice is hourly rate/dedicated team. The rest depends on the level of your personal involvement and other vital factors that are revealed here.

From these 3 videos you can learn vital insights, based on real-life experience of successfully launched projects of various complexity.

Eventually, when your app is developed, you’ll want to find your target user base. In search of users who will find your app valuable and relevant, review the [app developer checklist] to begin your app store optimization process.

Keep these things in mind, and good luck in all of your endeavors!

oleg lolaOleg Lola, CEO at MobiDev, is a talented business manager and a skilled mobile developer who has a 10-year experience in the IT sphere. He believes in ideas of his clients and makes everything to make them tangible.


App location: important inside and out

imac-606765_960_720As an article earlier on this blog so aptly points out, subtly tailoring your app’s listing screenshots for different geographical markets is hugely important.

Tweaks as small as re-centring any maps in screenshots or changing text and images to reflect local moods and customs work to create a subconscious feeling of trust of your app from people browsing the store – something that will hopefully convert to more downloads.

Taking location into account is vital from an app design perspective too, and the means through which it can be achieved grow increasingly sophisticated. We’ll explore a couple of them in this article.

Language – knowing your left from your right

The need to translate apps into different languages when they are launched in foreign countries is a no-brainer, but some of the considerations that accompany this may not be immediately obvious. Apple often refer to this process as Internationalisation to emphasise the need to do more than just translated the text in an app.

For example, does the language of the new country read from left to right (as with English) or right to left (as with Arabic)? In the past it was tricky to work with right to left languages, but modern phone operating systems are more forgiving. Android 4.2 has inbuilt layout mirroring capabilities, for example:

settings Image source

Language – learn to tell the time

Another consideration for foreign app translations is the format of the date and time. In the UK we’re used to the format 19/07/2016; the Danish would be more familiar with 2016-07-19. In France they’d write the time 15h38 instead of 15:38 that we’re familiar with.

In short, getting this right is another step toward making foreign users comfortable with your app. Again these functionalities are inbuilt, so resist the urge to hard-code the time in your preferred format.

Jargon – best saved for another time!

Google’s app localisation checklist includes a number of suggestions that are quite jargon heavy. This is the sort of stuff that a professional app design agency (like the one I run!) take into account when designing apps but, to casual readers, they can be off-putting!

Some examples of such tasks:

  • Move all UI strings into strings.xml
  • Follow Android guidelines for UI strings
  • Provide sufficient context for UI strings
  • Mark message parts that should not be translated

We’ll spare you the details of what each of these points mean, but it suffices to say that they refine the localised version of your apps through actions like ensuring pieces of text can remain untranslated where necessary (think of discount codes, peoples’ names, app-specific terms, and so on).

Testing – local eyes see things yours might miss

Once you’ve made the required changes to your app, the most important step is to run these past local eyes to make sure that translations are correct, everything makes sense, the formatting remains properly aligned during use, and various other factors.

This can be done to varying levels of proficiency, but we recommend investing money and effort into this step to make sure nothing slips through the net. An app with location specific issues can quickly alienate users in that locale!

Google’s checklist then goes onto explain the importance of localisation of app listings – which takes us neatly back to the start!

This primer on app localisation was written by The Distance – an app development agency in Yorkshire.


Why Your App Needs To Focus On Reviews And Referrals For Better ASO

focus_socialThe app market competition is increasing by the day. Be it any industry – lifestyle, gaming, eCommerce or any other, apps are having a tough time establishing their name in the mobile sphere. Acquiring users as well as retaining them is today one of the biggest challenges for app developers and marketers. But the first and foremost thing that apps need to do for sustainable growth, is to nail their app store optimization.

In this post, we’ll be talking about how referrals and reviews play an important role in ASO today.

The importance of App Store Optimization (ASO)

ASO is similar to how you want your website to be ranked on the search engines with effective SEO measures. Amongst the many apps in the market, ASO helps your app become searchable for the keywords and the category you want it to be known for.

As Ryan Kelley explains in his answer on Quora, apps can’t just launch and expect themselves to become discoverable. Certain efforts, apart from marketing campaigns, need to be made to become visible in the eyes of the target market.

Untitled  source

The role of app reviews in ASO

We all know how important the customer’s perspective is in the development, optimization and growth of an app. This is where a first hand feedback from them comes handy. In app stores, this feedback comes in the form of app rating and reviews.

These ratings and reviews provide the developer with valuable information about the target market, and what they expect from the app. This helps create an effective roadmap or strategy for the app post launch. Be it fixing existing bugs, enhance popular features or introducing a new one on popular demand.

But apart from that, as Gummicube points out, Apple and Google both use app store reviews as well as ratings in their search ranking algorithms. The greater number of reviews and the better the ratings, the higher your app ranks in its search category.

For instance, apps that continue to remain trending or at the top of search results, make getting reviews or ratings from users a part of their app flow. Some even go beyond this to incorporate reviews from popular names in their app store description.

Kim Kardashian West’s Forbes featured app is a perfect example of the same. It includes reviews from popular names like E! Online, Marie Claire and more in its app description itself.Screen Shot 2016-08-03 at 10.56.51 AM

Rating and reviews are important aspects of app store optimization as:

  1. They act as metadata for search and help categorise your app better in the store. According to a post on TechCrunch, app stores are now focusing on search relevancy. In simpler words, user feedback now influences the discovery of an app.
  2. They serve as a social proof to potential users. When a user sees an app that has better reviews and ratings from another app that offers the same features, he is more likely to choose that one.

The one thing to remember here, though, is that the ratings and reviews should not look forced. Make it like a task that is required to be completed to use a feature of the app, or make it a point to suggest dropping a review only after the user has moved along his lifecycle.

The role of referrals in app growth and ASO

Continuing on the point above, offering a great user experience should be the primary goal of app developers and marketers. The happier a user is with the app and what it offers, the more likely he is to recommend the same in his circles.

According to Nielsen, almost 84% of people completely trust recommendations from family, colleagues and friends about products. Word-of-mouth boosts the app marketing effectiveness by almost 54%!

Knowing that millennials are more likely to respond on recommendations than outreach, app marketers need to make referral campaigns a part of their marketing and growth strategies.

The more your app is able to leverage from word-of-mouth marketing, the stronger is your user acquisition. The greater the number of users, the better the app store optimization. Think about it, which app are you more likely to download – one with millions of users or the other that barely has a few hundreds?

Apart from that, you’re more likely to get more ratings and reviews as well, that will boost your search optimization. The only things you need to ensure is that it is easy for users to invite their friends to the app and you continue to optimize as well as deliver a great user experience.

Having an in-app referral campaign helps you:

  • Boost the app’s brand awareness in the target market.
  • Greater the app’s awareness, the more is the user acquisition at lower costs and the more optimized are the marketing budgets.
  • Helps create personalized campaigns and experiences for users, increasing the retention rate of your app.
  • All in all, it improves your app store rankings while growing you in the mobile market!

But it doesn’t have to be difficult for the app developers to tap into the potential of referral marketing. Companies like GetSocial offer tools like Smart Invites, that enable a user to invite his friends to the app using popular chat apps and social media – all without having to switch multiple apps for the same.

For instance, games like Ruzzle Adventure have integrated the tool into the app to make it easy for players to invite their circle without having to leave the game. A few clicks and they are ready to have their own social circle on the app!


Over to you

A great in-app experience isn’t just important to keep the users engaged and hooked to your app. With the app stores making relevancy of prime importance for discoverability, it is also important to make what your users are saying about your app an integral part of its app store optimization.

VanhishikhaDisclaimer: This is a guest blog post by Vanhishikha Bhargava, Content Marketer at Vanhishikha has 4+ years experience as a digital and content marketer, and her focus is to create educational content that informs about the importance of user acquisition, retention and monetization.